Solving integration woes with a hackathon

Ryan welcomes Meryll Blanchet, Director of Engineering for Adobe Brand Visibility, to chat about Adobe’s recent acquisition of Semrush, how Adobe Brand Visibility was born from Semrush’s AI visibility product and Adobe’s LLM Optimizer, and how Adobe used a three-day internal hackathon instead of a large-scale infrastructure integration to quickly deliver value to customers. Episode notes: Adobe…