310 | Why Every Great Brand Needs an Enemy with Laura Ries

Grab the Brand Operating System Blueprint and Find the friction, embed the structure, and run the brand from strategy to action.→ https://brandmasteracademy.com/brand-os-blueprint/ Why Every Great Brand Needs an Enemy This episode breaks down why every great brand needs an enemy and shows how defining what you stand against can sharpen positioning, increase differentiation, and create unstoppable…