Skip Marshall
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Business + Build
A CEO/CTO dialogue on shipping product with Skip Marshall & Chuck Greiss
20 posts · contributor
Lately
What Owning the Layer Actually Costs
PTO Was the Easy One to Explain
We Told You to Own Your Operating System. Here's Ours.
The Next Three Years of AI-Native (And Who Owns the Coordination Layer)
Field Notes from Field Service: Same Operating System, Different Business
Field Notes from Boutique Wealth Management: Where the Operating System Took Hold First
How CRAFT Runs the Business, Not Just the Software
Why Owner-Operators Are Better Positioned for AI Than Enterprises
AI Customer Service: A Framework for What to Automate, Augment, and Leave Alone
Coordination Is the Moat: AI's Real Value Isn't in What It Automates
Foundation or Build: How to Tell Which One Your Business Actually Needs
AI-Native Is Not AI-Enabled: And Why the Difference Costs You Years
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