# Simon Portbury — RSS Amplifier

Everything Simon Portbury publishes, via the RSS Amplifier directory.

Page: <https://rssamplifier.com/authors/simon-portbury>  
Feed: <https://rssamplifier.com/authors/simon-portbury.md>

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## [Taste Can Be Templated. Judgement Can't.](https://simonportbury.substack.com/p/taste-can-be-templated-judgement)

_2026-08-19 · Simon Portbury | &Co. Brand Partners_

Taste has an ad campaign now. Fitting, since the pitch is that you can't buy it.

## [I Don't Argue About This Anymore.](https://simonportbury.substack.com/p/i-dont-argue-about-this-anymore)

_2026-08-12 · Simon Portbury | &Co. Brand Partners_

A podcast asked me on to talk about AI and my industry. I said no, and I'm still glad I did.

## [The Leopard Never Needed to Change.](https://simonportbury.substack.com/p/the-leopard-never-needed-to-change)

_2026-07-20 · Simon Portbury | &Co. Brand Partners_

On essence, recognition, and the difference between becoming and uncovering.

## [The Courage to Be Disliked.](https://simonportbury.substack.com/p/the-courage-to-be-disliked)

_2026-06-23 · Simon Portbury | &Co. Brand Partners_

Growth rarely asks permission. And it rarely arrives quietly.

## [A Brand Is a Feeling. So What's Holding It Together.](https://simonportbury.substack.com/p/a-brand-is-a-feeling-so-whats-holding)

_2026-06-09 · Simon Portbury | &Co. Brand Partners_

The conversation about sensory branding is right. It's just incomplete.

## [The Room Is Still the Brief.](https://simonportbury.substack.com/p/the-room-is-still-the-brief)

_2026-06-02 · Simon Portbury | &Co. Brand Partners_

And I've been quietly pretending otherwise.

## [The Race No One Can Win.](https://simonportbury.substack.com/p/the-race-no-one-can-win)

_2026-04-27 · Simon Portbury | &Co. Brand Partners_

The AI arms race is accelerating faster than attention can absorb. Even the early believers are starting to feel it.

## [The Brief Before the Prompt](https://simonportbury.substack.com/p/the-brief-before-the-prompt)

_2026-04-19 · Simon Portbury | &Co. Brand Partners_

Anthropic just launched a design tool that reads your brand before it builds anything. It’s worth pausing before you open it.

## [Luxury Moves First. It Has For a Century](https://simonportbury.substack.com/p/luxury-moves-first-it-has-for-a-century)

_2026-04-07 · Simon Portbury | &Co. Brand Partners_

What luxury brands understand about AI that everyone else is still arguing about.

## [One OS for your AI workforce (Sponsored)](https://crawlproof.com/a/X0dINHS2pQM1)

_2026-04-07 · **Sponsored**_

Build, direct, and supervise an AI workforce from a single operating workspace.

## [Neither. Both. Always.](https://simonportbury.substack.com/p/neither-both-always)

_2026-03-30 · Simon Portbury | &Co. Brand Partners_

The great debate between the two leading models, ChatGPT & Claude.