Sean Odlum
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Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
10 posts · contributor
Lately
Why Social Video Is Beating Connected TV
Connect YouTube Ad Buys to CTV Campaigns
Ace Hardware Retail Media Launch & Strategy
Collectively's Natalie SIlverstein on How to Optimize Creator Video Content
How Smart Agencies Really Use AI
Cadent's Doug Rozen on How to Unify Your TV, CTV, and YouTube Strategy
Inside Spotify’s Ad Exchange Takeover
Why Creators Actually Need Brands (And Not The Reverse)
Inside the Ad Tech Alternative Saving Brands Millions
Stop Buying Video in Silos: A New Playbook for Brands
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