No 10’s ads for a TikTok team show why social media is a smart career move

The Guardian’s deputy editor of social platforms on the demand from high-profile people and brands for help in harnessing the power of TikTok I didn’t want to work in social media. If you’d asked 15-year-old me my dream job, I might have said foreign correspondent, or maybe travel writer. So you can imagine my surprise to now find myself giving these very colleagues advice on how to get the best…