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• Joined Up

  I've spent 20 years building B2B businesses. Now I run Connected Paths, helping CEOs adopt AI without the wasted pilots and the hype. Joined Up is where I write about what's actually working — fortnightly, peer to peer, no fluff.

  10 posts · theirs

Lately

• Five AI marketing pillars. One of them isn't optional.

  Joined Up · 2026-08-18

• AI adoption tripled. Depth didn't.

  Joined Up · 2026-08-04

• What judgement is

  Joined Up · 2026-07-21

• Two ears, one mouth wasn't the problem

  Joined Up · 2026-07-07

• Productivity is the consolation prize

  Joined Up · 2026-06-23

• The Integration Problem Just Got Expensive

  Joined Up · 2026-06-09

• Ravens, AI, and who to hire

  Joined Up · 2026-06-02

• Building Is Now Easy. Owning Is Not.

  Joined Up · 2026-05-19

• The floor keeps rising

  Joined Up · 2026-05-06

• AI doesn't fix a broken process. It amplifies it.

  Joined Up · 2026-04-21

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