442. From Audience to Community: How I Built a Movement, Not Just a Following

You want a community, not just an audience. There's a big difference between the people who watch you and the people who would go to war for you. The key is in creating those deeper relationships; the kind that can transform into a powerful tool for your business. During the episode, you'll hear about the moment I realized I wasn't building what I thought I was, the three fundamental shifts that…