101 Pathos and Peer Review

Ethos: Appeals to Ethics, Credibility or Character. Ethics, ethical, trustworthiness or reputation, style/tone. The credibility of the speaker persuades. Pathos: Appeals to Emotion. Emotional or imaginative impact, stories, values. Uses emotional response to persuade an audience. Logos: Appeals to logic. Persuade by reason and evidence. 4 Ways to Persuade with Emotion (Pathos) Concrete Examples…