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• THE BRIEF™ by Original Minds®

  A daily(ish) hit of ideas, trends, and provocations to fuel the minds of leader shaping the future of brands and business. by Original Minds® - a strategic intelligence and advisory firm focused on choice-led growth.

  10 posts · theirs

Lately

• You Don’t Need a Bigger Lake. You Need Better Bait.

  THE BRIEF™ by Original Minds® · 2026-08-17

• The GLP-1 Consumer Is Rewriting the Value of Every Bite

  THE BRIEF™ by Original Minds® · 2026-08-07

• AI Is Becoming the First Sales Meeting

  THE BRIEF™ by Original Minds® · 2026-07-30

• Why Your Growth Strategy Is (Likely) Built on Outdated Assumptions

  THE BRIEF™ by Original Minds® · 2026-07-26

• The Cost Of Choice Confusion

  THE BRIEF™ by Original Minds® · 2026-07-13

• Differentiation Is the Wrong Target

  THE BRIEF™ by Original Minds® · 2026-05-26

• Positioning Strength: The Measure Of Choice.

  THE BRIEF™ by Original Minds® · 2026-05-19

• Why Your Value Proposition Is Losing You Customers You Should Be Winning

  THE BRIEF™ by Original Minds® · 2026-04-27

• The Brand Strategy You Can't Actually Strategize

  THE BRIEF™ by Original Minds® · 2026-04-17

• The DTC Illusion: Why Most Brands Get It Wrong — And What the Best Actually Do

  THE BRIEF™ by Original Minds® · 2026-04-08

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