Relationships First, Sales Second — How the Vancouver Whitecaps Build Fandom

Recorded live at SocialWest 2026 in Calgary, Jeff Aylen , Vice President of Marketing and Brand for the Vancouver Whitecaps , joins host Lindsay Smith to talk about what it really takes to build a fanbase that sticks around long after the final whistle. Jeff shares how the Whitecaps went from struggling to fill 12,000 seats in 2021 to selling out 50,000-person stadiums in 2024, and why that…