# Lacey Peace — RSS Amplifier Everything Lacey Peace publishes, across 2 feeds in the RSS Amplifier directory. Page: Feed: --- ## [Build for Community, Not the Playbook](https://mission.org/marketing-trends/) _2026-08-12 · Marketing Trends_ Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of conventional DTC advice: DadGang still uses Shopify’s free Dawn theme, shoots much of its content on an iPhone and runs a… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/9ddfff15-4e5e-4888-9894-fd9e9cb384a7/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=9ddfff15-4e5e-4888-9894-fd9e9cb384a7&feed=ZgJoLxHg) ## [Spotlight: Is 80% Accuracy Enough for AI?](https://mission.org/it-visionaries/) _2026-08-06 · IT Visionaries_ Would you trust AI at only 80% accuracy? What about for your enterprise? KPMG Chief Digital Officer Kelle Fontenot explains why AI success cannot be measured by headcount reduction alone - and how synthetic data can help companies test agents safely, protect sensitive information, and focus on the moments that matter most to employees. -- This episode of IT Visionaries is brought to you by Meter -… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/95cd88ef-0faf-4e91-b9af-705cc86cbec9/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=95cd88ef-0faf-4e91-b9af-705cc86cbec9&feed=6USAq7Yi) ## [Spotlight: The 5,000-Year-Old Method of Making People Remember You](https://mission.org/marketing-trends/) _2026-07-29 · Marketing Trends_ How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,000 years. From Vedic rituals to Alexander the Great's encounter with a naked wise man to MasterCard's Priceless… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/6d482fa8-5a20-473f-97e7-c8978de3928d/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=6d482fa8-5a20-473f-97e7-c8978de3928d&feed=ZgJoLxHg) ## [Your AI Agent Shouldn’t Be Able to Delete the Database](https://mission.org/it-visionaries/) _2026-07-16 · IT Visionaries_ If you tell your AI NOT to delete your database you’re good right? In this episode of IT Visionaries, Chris Brandt sits down with Daniel Meyer, CTO of Camunda, to explore why prompts alone are not enough to govern AI. They discuss the difference between governance by instruction and governance by structure, why enterprises are struggling to turn AI investments into meaningful outcomes, and why… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/366be271-fd0d-4148-874f-45ea3ec8127c/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=366be271-fd0d-4148-874f-45ea3ec8127c&feed=6USAq7Yi) ## [Marketing Has Forgotten What It’s For](https://mission.org/marketing-trends/) _2026-07-15 · Marketing Trends_ Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep customers. In this episode, Seth joins Stephanie Postles to explain why CMO job descriptions are often fundamentally… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/650fbff6-f64b-452b-8b01-288f3b16ee6a/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=650fbff6-f64b-452b-8b01-288f3b16ee6a&feed=ZgJoLxHg) ## [Spotlight: The Safest First Use of AI in Networking](https://mission.org/it-visionaries/) _2026-07-03 · IT Visionaries_ Does AI watch your network? Read-only of course! In this segment from IT Visionaries, Chris Brandt and John Capobianco discuss where AI agents can create real value for network teams before they ever touch production infrastructure. Instead of jumping straight to full automation, John makes the case for read-only AI: agents that document the network, compare changes over time, run tests, support… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/3dd3712a-5db7-4700-8ea3-fd53b898aee3/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=3dd3712a-5db7-4700-8ea3-fd53b898aee3&feed=6USAq7Yi) ## [Why Agents Will Buy, But Marketing Must Stay Human](https://mission.org/marketing-trends/) _2026-07-01 · Marketing Trends_ A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and author of the field guide on machine customers) explains why AEO is a trap, why "the more discoverable you are, the more… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/d6fda552-d6f5-47e0-9a30-75f90101d64f/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=d6fda552-d6f5-47e0-9a30-75f90101d64f&feed=ZgJoLxHg) ## [Why 90% of Your Brain Ignores Ads](https://mission.org/marketing-trends/) _2026-06-17 · Marketing Trends_ What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine what advertising actually does to people — second by second — with an 86% correlation to real-world sales. In this… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/727928e7-9df6-4eb4-9bd9-21017edd1ad1/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=727928e7-9df6-4eb4-9bd9-21017edd1ad1&feed=ZgJoLxHg) ## [The AI Saturation Problem](https://mission.org/it-visionaries/) _2026-06-11 · IT Visionaries_ Your people aren't tired of change — they're saturated. There's a difference, and it's the difference between an AI rollout that lands and one that bounces off your workforce entirely. Kelle Fontenot is the Chief Digital Officer at KPMG US, where the CIO, the CTO, and the Chief Data Officer all report to her. She owns internal innovation, architecture, platform, engineering, and data across a… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/b06e09e4-2d0d-456b-9635-5e46c36577b5/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=b06e09e4-2d0d-456b-9635-5e46c36577b5&feed=6USAq7Yi) ## [The SEO Blog Era Is Over. Here's What Replaces It.](https://mission.org/marketing-trends/) _2026-06-03 · Marketing Trends_ Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case that the SEO blog era is collapsing in real time, that one strategic LinkedIn poster will out-perform 150 employees… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/f5df04d2-e5f7-403c-941f-c1518c33d6b4/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=f5df04d2-e5f7-403c-941f-c1518c33d6b4&feed=ZgJoLxHg) ## [Stay updated on your professional world (Sponsored)](https://crawlproof.com/a/6oXscIekMp9W) _2026-06-03 · **Sponsored**_ Keep in touch with people you know, build your career. ## [Spotlight: Automating A Bad Process With AI Is Still A Bad Process](https://mission.org/it-visionaries/) _2026-05-28 · IT Visionaries_ Companies are making the exact same mistake with AI that they made with cloud. FICO's CIO Mike Trkay breaks down why 95% of companies are failing at AI alignment, why "automating a bad process faster" is the #1 trap, and why regulated industries are already abandoning LLMs in favor of focused language models. Key takeaways: • Only 5% of AI pilots make it to production — and MIT's research backs it… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/8643427f-1734-438c-990b-076315529aab/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=8643427f-1734-438c-990b-076315529aab&feed=6USAq7Yi) ## [Stop Counting Your AI Agents. Customers Don’t Care.](https://mission.org/marketing-trends/) _2026-05-19 · Marketing Trends_ Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/8fe264f3-3adf-44d4-8e72-e653dd95ad17/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=8fe264f3-3adf-44d4-8e72-e653dd95ad17&feed=ZgJoLxHg) ## [The End of Handwritten Network Configs?](https://mission.org/it-visionaries/) _2026-05-14 · IT Visionaries_ Network automation has been "coming soon" for over a decade. So what's actually different this time? John Capobianco, Head of AI & Developer Relations at Itential, built NetClaw — a CCIE-level AI agent that manages network infrastructure through Slack and WhatsApp. It hit 300 GitHub stars in two weeks. It can analyze packet captures, configure routers, run compliance tests, and generate… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/1255a9b4-af95-4e36-a783-bccad78f0f10/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=1255a9b4-af95-4e36-a783-bccad78f0f10&feed=6USAq7Yi) ## [Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement](https://mission.org/marketing-trends/) _2026-05-06 · Marketing Trends_ Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured marketers' attention and boosted engagement. The takeaway: Stop overcomplicating personalization. Start with big buckets and… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/d86f1101-9852-440d-991b-cd782fde8570/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=d86f1101-9852-440d-991b-cd782fde8570&feed=ZgJoLxHg) ## [What Agentic Search Means for Normal Humans](https://mission.org/it-visionaries/) _2026-04-30 · IT Visionaries_ Your basic search is missing a massive section of the internet. In this IT Visionaries Spotlight, Chris Brandt talks with Sudheesh Nair, Co-Founder and CEO of TinyFish, about the hidden layer of the internet - the data, pricing, and real-world context that never shows up in search results. The future isn’t better search. It’s AI that can operate the web for you - executing multi-step tasks,… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/1684f741-0058-4201-9718-0b801a972060/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=1684f741-0058-4201-9718-0b801a972060&feed=6USAq7Yi) ## [Why Companies Are Already Abandoning LLMs](https://mission.org/it-visionaries/) _2026-04-16 · IT Visionaries_ Think AI is about automating what you already do? That's the same mistake companies made moving to cloud, and FICO's Mike Trkay says you're about to waste millions proving it. Mike is Chief Information Officer (CIO) and Chief Customer Officer (CCO) at FICO, an analytics software company that processes billions of decisions per day and powers 80% of fraud detection. In this episode, Mike explains… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/42cf71a4-78fb-4cbb-8a1f-09d407a8c77b/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=42cf71a4-78fb-4cbb-8a1f-09d407a8c77b&feed=6USAq7Yi) ## [Twilio's CMO Scrapped His 2026 Plan in One Month](https://mission.org/marketing-trends/) _2026-04-15 · Marketing Trends_ What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from years to weeks, what happens when AI agents — not humans — are doing the buying, and why brand might matter MORE in an… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/924e6f49-b2a0-4494-952c-ead0c6d7f59c/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=924e6f49-b2a0-4494-952c-ead0c6d7f59c&feed=ZgJoLxHg) ## [AI Is Reshaping Your Entire Stack, Not Just Applications](https://mission.org/it-visionaries/) _2026-04-02 · IT Visionaries_ AI is forcing enterprises to rethink everything from hardware to governance, and most organizations are attacking it in silos. Mano Bhattacharyya (CTO, Nutanix) breaks down why AI isn't just an application layer problem, but an end-to-end transformation that spans compute (GPUs, ARM, DPUs), data management (unclean enterprise data, knowledge graphs), security (agent gateways, MCP server risks),… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/6e80c328-3247-48ef-988f-bf814315e77c/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=6e80c328-3247-48ef-988f-bf814315e77c&feed=6USAq7Yi) ## [Why There’s More Content in 2026… But Worse Results](https://mission.org/marketing-trends/) _2026-04-01 · Marketing Trends_ Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making meaningful investments. The gap between enthusiasm and execution is costing teams momentum. She breaks down research… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/24c46281-14b7-410b-a11d-cca4e4613bc9/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=24c46281-14b7-410b-a11d-cca4e4613bc9&feed=ZgJoLxHg) ## [Stay updated on your professional world (Sponsored)](https://crawlproof.com/a/eOvesP9JZedD) _2026-04-01 · **Sponsored**_ Keep in touch with people you know, build your career. ## [Why 5G Isn't About Faster Phones (And What It's Really For)](https://mission.org/it-visionaries/) _2026-03-19 · IT Visionaries_ Think 5G is about faster phones? That's what telecom companies want consumers to believe. The truth is far more interesting. In this episode, Elena Fersman (VP and Head of AI Innovation at Ericsson) reveals what 5G networks are really built for: industries, not consumers. Through network slicing, edge computing, and cognitive systems, 5G creates the infrastructure that makes AI applications… [Listen](https://evrstrck.com/functions/v1/prefix-track/a3feabd6a174aba7/afp-941016-injected.calisto.simplecastaudio.com/d001e8a8-32c5-48a4-a58f-d470cef22e35/episodes/5d6259a7-c342-499f-b8ed-bd74a1102478/audio/128/default.mp3?aid=rss_feed&awCollectionId=d001e8a8-32c5-48a4-a58f-d470cef22e35&awEpisodeId=5d6259a7-c342-499f-b8ed-bd74a1102478&feed=6USAq7Yi)