Luxury is coming for our teeth – but should we really be paying £20 for a tube of toothpaste?

Minty fresh flavours are out, gold plated toothbrushes are in, and dental experts are sceptical • Don’t get Fashion Statement delivered to your inbox? Sign up here First it came for handwash. Then deodorant. Now, the fancification trend has claimed its next victim: dental products. From £20 toothpastes to bottles of mouthwash that sound more like a perfume than a breath freshener, a new wave of…