Greg Sterling
Publishes 1 feed
Near Media
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
10 posts · contributor
Lately
EP 270 - The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search
EP 269 - Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel
EP 268 - AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives
Start with Google, Alexa+ Local, SEO v. AEO, Local AI Varies, Chat UI Wins
EP 267 - You Can't Outspend a Bad Intake Experience: Brand-Building for Legal
LSA-Max, ChatGPT + Yelp, Legal Karma, Google Self-Preferencing Fine
EP 266 - Cyrus Shepard: What Local Brand Actually Means to Google and AI
EP 265 - Decoding Local Branding with John Jantsch
Future of Websites, Review Abstracts, Search Shift, Apple Sues OpenAI
EP 264 - Why Small Businesses Need 'Trust Artifacts' in the Age of AI Search Friction - Raj Singh, Mozilla
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