# Goodstory — RSS Amplifier Everything Goodstory publishes, via the RSS Amplifier directory. Page: Feed: --- ## [Taco Bell, Taylor Farms, And the Bad Lettuce](https://goodstory.substack.com/p/taco-bell-taylor-farms-apology) _2026-08-03 · GOODSTORY_ A parasite outbreak, two companies, and a masterclass in how not to handle a crisis — courtesy of a tweet Taylor Farms wishes it could un-send. Reputation is worth roughly a third of a company's market value. Only one of these brands acted like it knew that. ## [The Brief Is The Strategy](https://goodstory.substack.com/p/the-brief-is-the-strategy) _2026-07-21 · GOODSTORY_ Six weeks, four rounds of revisions, and a campaign you can live with but aren't proud of. The problem usually isn't the agency — it's the document you handed them twenty minutes before the deadline. Here's what a real brief requires, and why most marketing leaders were never taught this is where their job actually lives. ## [You Have the $300,000 Skill. So Why Is Your Content Still Putting People to Sleep?](https://goodstory.substack.com/p/brand-story-boring-business) _2026-07-09 · GOODSTORY_ Micron had the biggest manufacturing story in a generation and was leading with process technology specs. Same investment, wildly different story once you stop talking to yourself. What changed, and why it applies to whatever "boring" industry you're in. ## [Nobody Knows How to Write a Brief Anymore.](https://goodstory.substack.com/p/nobody-knows-how-to-write-a-brief) _2026-06-30 · GOODSTORY_ Bad creative doesn't start with a bad agency. It starts with a bad brief — which usually shows up three rounds in, when everyone is frustrated and nobody can name the actual problem. The brief is a decision-making document. One question, clearly answered: what problem are we solving? Most don't do that. Most are a wish list, a mood board with words, or a meeting summary dressed up as direction.… ## [What I learned trying to get a $27 billion hospital system to agree on a brand.](https://goodstory.substack.com/p/what-i-learned-trying-to-get-a-27) _2026-06-09 · GOODSTORY_ Brand strategy presentations don't stall because the strategy is wrong. They stall because the trust isn't there yet and trust is not built with a better deck. ## [Revenge of the English Majors: How to Hone a $300,000 Skill](https://goodstory.substack.com/p/revenge-of-the-english-majors-how) _2026-05-19 · GOODSTORY_ Netflix is paying $300,000 for a Director of Storytelling. If you majored in English, journalism, or anything your parents worried about — your moment is here. And it arrived via the exact technology everyone said would replace you. ## [When People Matter: What Brands Owe the Humans Inside Them](https://goodstory.substack.com/p/what-brands-owe-workers) _2026-05-06 · GOODSTORY_ Two warehouses in April. One burned to the ground. The other had a body on the floor while the conveyor belts kept moving. The gap between what brands say they stand for and how they treat the people who make the product move is now a measurable, expensive problem. Wrote about it. ## [Stop Trying to “Find” Your Voice](https://goodstory.substack.com/p/stop-trying-to-find-your-voice) _2026-04-20 · GOODSTORY_ "Find your voice" is some of the most common advice in personal branding. It's also some of the least useful. Not because it's wrong but because it implies your voice is already fully formed, waiting to be uncovered. It isn't. Voice is built. Through a series of repeatable decisions, made consistently, over time. ## [You Can't Starve People and Then Wonder Why Nobody's Buying](https://goodstory.substack.com/p/you-cant-starve-people-and-expect-growth) _2026-04-06 · GOODSTORY_ Companies are laying off thousands, calling it efficiency and then turning around in the same earnings call to talk about growth. Someone has to say it: you cannot remove people's income and expect them to show up as consumers. That's not a strategy. That's magical thinking with a nice slide deck. The loop is not complicated. Fewer stable jobs → less spending → lower demand → revenue pressure →… ## [Countdown to Getting Paid (Sponsored)](https://crawlproof.com/a/n2hHPnEmbG34) _2026-04-06 · **Sponsored**_ Create a shareable wallet timer — deposits buy back time and pay debt down ## [How to Topple a Billion-Dollar Brand:](https://goodstory.substack.com/p/how-to-topple-a-billion-dollar-brand) _2026-03-10 · GOODSTORY_ Luckin is planting its flag in Portland coffee country. Topicals made "problem skin" the point. Phlur bypassed fragrance gatekeepers entirely. And Feastables weaponized attention. These four challenger brands aren't asking permission — but will they last? I dug into what separates a real threat from a trending moment.