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• First Principals

  First Principals: business education the architecture and interior design industry never built for itself. Weekly essays on pricing, positioning, AI, and succession — written for principals running firms in 2026, not 1992.

  11 posts · theirs

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• The Work You Lose Money On

  First Principals · 2026-08-25

• Nobody Is Funding Your Firm

  First Principals · 2026-08-18

• The Best Design Rarely Wins

  First Principals · 2026-08-11

• It Was Never Just About the Drawings

  First Principals · 2026-08-04

• You Already Know and You Still Won’t

  First Principals · 2026-07-28

• The Craft Guild in a World of Corporations

  First Principals · 2026-07-21

• The Firm That Owns Nothing.

  First Principals · 2026-07-14

• You Are Negotiating Against Yourself

  First Principals · 2026-07-07

• The Apprenticeship Ladder Just Collapsed.

  First Principals · 2026-06-30

• This Is Not About Architects

  First Principals · 2026-06-23

• Your Portfolio Is Not a Positioning Strategy

  First Principals · 2026-06-16

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