The Interplay of Behavioral Science and Communications Technology in Tobacco Cessation: Dr. Amanda Graham, Chief Health Officer at Truth Initiative

Most adults who smoke want to quit, and about half try to do so in any given year, yet fewer than one in ten succeed. That persistent gap between intention and outcome is one of the central challenges in public health, and it's exactly the kind of problem that calls for new thinking about how to communicate with people to support behavior change. Dr. Amanda Graham has been a leading force in doing…