Dr. Caitlyn Trevor
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The Sonic Insights Library
Your go-to source for science-backed insights on how sound and music impact our emotions, behavior, and wellbeing.
10 posts · theirs
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Adding an alerting sound to e-scooters makes them far safer for pedestrians, raising detection of rear approaches from under 10% to 97%.
The importance of audio cues for road safety
Background music in retail & hospitality
Background music in retail & hospitality
Background music genre may make certain types of food more or less appealing (e.g., healthy vs. indulgent, or savory vs. sweet).
Playing background music from a wine's home region may prime people to prefer that wine in a blind tasting.
Background jazz music boosted average daily coffee and tea sales 7%, producing an ROI of over 244%, in a small restaurant in Slovakia.
Subtly boost table turnover with faster-paced background music.
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