Associate Professor Karl Treacher, CEO, The Brand Institute talks Brand, Culture & Reputation.

Brand, reputation and culture can be impacted by bad processes just as much as they can by a good marketing campaign. They are three topics that are linked, and critical to business be it large or small. Karl Treacher is the CEO at The Brand Institute and an adjunct associate professor at Griffith Business School. His research into the relationship between brand, reputation, and culture has led to…