How to Create Copy That Converts with Will Green, Copy Road

What if everything you know about “value-driven copy” is wrong? In this episode, I talk to Will Green , Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn’t need a sales funnel—it needs a promise, proof, and process. 🔥 What you’ll learn: Why most copywriting fails (and what to do instead) The dead-simple…