The AI Accountability Gap in B2B Marketing, with Holly Enneking

AI is helping marketing teams create more content than ever, but no one agrees on who's responsible when it's inaccurate or misses the mark. In this episode, Holly Enneking , VP of Marketing at Markup AI , discusses the accountability gap sitting at the center of every AI-powered content workflow. With data from a new research report, she reveals why 92% of marketers are using AI more, yet only…