From TikTok to Global Sales: How Kanessa Muluneh Scaled a Fashion Brand Without Shopify

🎙️ What if your biggest business breakthrough came from TikTok… in a language you barely spoke anymore? This week, I sat down with Kanessa Muluneh , the powerhouse behind the fashion brand MULU . She built a thriving clothing company in Africa—not through Shopify or ads—but through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling. We get into:…