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• Strategy Dept.

  A brand strategy newsletter where cultural theory meets creative strategy. Insightful, actionable. By Alex Tran.

  10 posts · theirs

Lately

• In Praise of Quiet Worldbuilding

  Strategy Dept. · 2026-02-20

• Flagship Store Analysis

  Strategy Dept. · 2026-01-27

• Hero Products as Cultural Artifacts

  Strategy Dept. · 2025-07-10

• Notes on Product Philosophy

  Strategy Dept. · 2025-06-17

• Subversion as Creative Strategy

  Strategy Dept. · 2025-05-29

• The Myth Brand Archetype

  Strategy Dept. · 2025-05-07

• The Brand Universe Framework

  Strategy Dept. · 2025-04-29

• Kinship as Brand Strategy

  Strategy Dept. · 2025-04-17

• The Four Questions Every Content Marketer Should Lose Sleep Over

  Strategy Dept. · 2025-04-09

• Exclusion as Brand Strategy

  Strategy Dept. · 2025-04-02

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