Adam Horne
Two passports: 🇸🇪🇦🇺 One job: Creative Director & Program Director (Bachelor & Advanced) @ #Berghs School of Communication. I’m driven by curiosity. And fear, and money, and a love of expensive cheeses… Very into #Creativity #Advertising #Marketing #Strategy #ArtDirection #Copywriting #Design #UX #AdLand #Berghs
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Adam Horne Creative Services
Driven by curiosity, fear, or money (20XX → 2025)
75 posts · theirs
Lately
The Slowness is the point: On Australia’s Ashes destruction, English failure, the luxury of doing nothing, and why test cricket is needed more than ever.
Brand storytelling as expensive lying.
Cannes Lions: Was the party in the kitchen?
Why Coded Creativity is Ripe for AI Replacement
Staring at Clouds. Again.
Helping Creative Teams to Thrive with AI, Behavioral Insights (and a Touch of Professional Parenthood)
The humour heuristic
Logcast: Social Stockholm Syndrome
Is your core competency your core incompetency?
Rory’s reading list
The Joy of Watching: Why Reasoning Models Are Your New Creative Partner
Reflective Assimilation
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