How to win in the 5th quarter!

Today I want to talk about a marketing window that most teams overlook — but absolutely shouldn’t: the week between Christmas and New Year’s, what a lot of marketers call “Q5.” Everyone thinks once the gifts are opened, the big sales moment is over. But across social platforms, that week is one of the most active periods of the entire year. People are off work, they’re scrolling more, and they’re…