Brand IS business, Business IS Brand with David Schloeffel, CEO, Brandness

Brand is business; business is brand’ with David Schloeffel, Chief Enabling Officer, Brandness. In this insightful episode, David talks about using the company brand to build resilience into the business. “Brand is your biggest asset and it’s critical to the success of any business, regardless of size”, he tells host James Scotland. In this fascinating conversation, David reveals: • why a brand is…