AI Pricing Thoughts
Fair to your customers, sustainable for your business; a practitioner's playbook for pricing when AI usage is variable
The Growth Stack Mafia 🥞⚔
Growth systems, playbooks, and practical advice for technical operators, founders, and leaders.
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Latest posts
Growth Lessons from the AI Heat Wave
What we learned about growth engines in the age of AI from a rockstar B2B company 3x'ing ARR at 180% NRR.
Attribution Part 3: Methods
A ladder from HDYHAU to incrementality: what each method is, how it works, and when to use it.
AI MarOps from Anthropic & AI Brain Hype
How Anthropic's marketing ops team really uses AI, the skills-vs-tools line every team gets wrong, and cutting through the AI-brain hype.
We are so so back
Joining Khosla Ventures, Lessons from Founders, and Attention Maxxing
Introducing Claude Marketers
And some other things I've been noodling on this month.
90 Days CC'ing
Everything I've built with Claude Code in 90 days - systems, skills, and the workflows that changed how I work.
How I built a super app Taurus ... and Gary 🎸
Everything I've learned from tinkering, building a super app for myself, and automating the way I consult and engage with others.
Attribution Part 2
Now that we've covered the hard, technical parts of marketing attribution, we can have a frank conversation about common marketing ignorance, and how to become enlightened.
Converging on white collar super-saiyans
As CC takes off, the world is converging on VSPs - Very Smart People. Here's why and what you should do about it.
Attribution Part 1.5: Web Attribution
A long detour into web attribution. I couldn't find a good guide to tell people how web attribution should work, so I built my own. This is a long technical read. Reader beware.
Attribution Part 1
A deep dive into attribution starting with technical fundamentals. Probably more than anyone ever asked for, but tis the season. Plus some other learnings from the field.
A Framework for evaluating new opportunities in 2026
A standard rubric for assessing a new job opportunity, built by a founder who's worked for 5 other founders, and 20+ companies from Seed - Public.
Reflecting on 2025
Reflections from a tumultuous year raising $22.5M, doing an MBA while building a business, going to market, leaving my own startup, losing a dog, losing people I loved, and running some ultras.
Martech sprawl as a f(complexity and team size)
And other lessons from the last month supporting small startups and big enterprises.
SuperMe, Hightouch Agents, Reforge Build, and Cursor 2.0
Four huge launches from Superme, Hightouch, Reforge and Cursor show how the tide is truly shifting from “help me think” to “help me do".
Founder therapy | Session 1
Once a month I'm talking about the problems I hear from other founders. (And what I've learned from working with 12 founders over the last 10 years)
Loss, change, MDP and hiring marops
A short tribute, thinking about change and luck, the rise of the marketing data platform and its accompanying AI elements, and how to think about hiring in marops for first time VPs.
Harsh truths of sub-$10M ARR marketing
And other advice to a head of marketing of a high velocity < $10M startup.
Big Meetings, Big Feelings
Notes from the field last week consulting in tech to a large enterprise.