The bridge was never written down
Context isn't missing, we already have it. It's the interpretation of the context that's missing. Source
Working Notes
a blog by Aurooba
Latest posts
AI is not a tool
We keep calling AI a tool, but the more interesting question is which parts of how we work only existed because intelligence used to be scarce. Source
How to Be Yourself Despite Yourself
What if it's just that your data is wrong? Source
Shipping for Today, Designing for Tomorrow
Reflecting on the tension between fast and right in the work of marketing platform engineering. Source
The Shock Absorber
This is about that moment in a project, when someone asks, "How do we move faster?" Source
Dates are coordination infrastructure
Dates don't matter. Until they do. Source
Clarity Has Gravity
Seeing the whole system doesn't obligate you to carry it. Source
Slow Is Smooth, Smooth Is Fast
Success isn't walking out of the room having been right. Success is when the decision no longer feels like mine. Source
Why marketing websites are more complex than they look
An argument for platforms and structure in the world of marketing sites. Source
On being good at things
Being good at something doesn't mean you were born knowing how to be good at it. Source