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As In The Lake · Aug 6, 2026

Citizen AYNE: the very serious look at sport and media. Episode 4, brought by 54.

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Roger Mitchell and Mark Oliver are joined by Davide Tesoro-Tess, the strategist who helped shape Sky Italy, to unpack the biggest media question of the moment.

Citizen AYNE Davide Tesoro-Tess

As In The Lake is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Roger Mitchell and Mark Oliver are joined by Davide Tesoro-Tess, the strategist who helped shape Sky Italy, to unpack the biggest media question of the moment: what happens when consolidation, separation and vertical integration all start happening at once? From Comcast and Sky to RTL, MFE and the future of free-to-air versus pay TV, they dig into why Europe’s broadcasters are rearranging themselves, whether the real prize is cost savings or advertising power, and which deals are bold strategy versus survival in a market that is changing fast.

The show is brought to you by our friends at 54, themselves at the forefront of change in so many sport formats and models. 54 brings a unique and proven capability to align capital, strategy and execution capabilities for investors, most recently in golf, polo and padel – www.weare54.com

Roger

As In The Lake is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Read on asinthelake.substack.com

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