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The intelligence of Peter Hutton. always asking "why" things are done, and what things "could" be done. This is the high end of our industry. Real experience and wisdom.

Citizen AYNE Peter Hutton

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Roger Mitchell and Mark Oliver are joined by Peter Hutton – a man who has worked for three modern moguls, Murdoch, Zaslav and Zuckerberg – to unpack what sport really means to big media in 2026. From Eurosport and the Olympics to Warner Bros. Discovery, Paramount and the Saudi Pro League, they dig into whether spiralling rights fees have become a “survivor tax”, why bundling and streaming are reshaping the old playbook, and if the real endgame now is not buying the rights, but buying the sport itself and the power that comes with it.

This is exactly the podcast I envisaged. As close as you can get to the type of private conversations in Como.

Brought to you by our amazing friends at 54, themselves at the forefront of change in so many sport formats and models. 54 brings a unique and proven capability to align capital, strategy and execution capabilities for investors, most recently in golf, polo and padel. www.weare54.com

Roger

As In The Lake is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Citizen AYNE: the very serious look at sport and media. Episode 2, again brought by 54.

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