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Create Anyway · Nov 20, 2025

"So, what's your secret?"

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Ashlee Gadd · Create Anyway

Full transparency: this is a sponsored collaboration with Merit, a beauty brand I love and literally use every single day. Their Black Friday sale doesn’t go live until next week, but you can shop the sale right now—20% off everything (including sets)!—with code EAASHLEEG. As always, all opinions are my own.

A few weeks ago, I was at a birthday party with roughly 30 shrieking six-year-olds—yes, my ears are still ringing—and a whoooooole bunch of moms I did not know. Real talk: chatting with strangers for two hours in a confined space with dozens of sugar-induced children is not exactly my ideal Saturday afternoon. (Alas, the things we do for our kids!)

Three seconds after getting situated against the wall with a paper plate of snacks, a mom gestured to my face and said, “So, what’s your secret?”

Huh?

I must have looked confused, because she then wove her hand around my face for a second time.

“Your skin!” she clarified, “It’s so … dewy! What’s your secret?”

The other moms turned to look at me, as women are prone to do when there is an impending beauty confession on the line. I’m not sure if she expected me to tell her I drink a gallon of water every day (false) or get regular facials (false) or use whatever lavish skincare products the Kardashians are currently peddling (also false), but she looked surprised when I answered.

“Oh, thanks!” I replied, “Um … I think it’s just my makeup?”

She had never heard of Merit before, at which point I gladly broke into my informal sales pitch.

It’s the best!
I’ve been wearing this makeup for two years!
I’ll never use anything else!

Shop Merit

In all seriousness, ever since I’ve been using Merit, I get regular compliments on my skin, particularly that my face looks “dewy” or “glowing” — even in the thick of winter. (I cannot say this enough: the blush + highlighter combo is the secret.)

I know you are likely drowning in gift guides and 500+ YOU CAN’T MISS THIS SALE!! emails, but I’d be remiss not to mention that this is Merit’s *only* sale of the year. So if you’ve been wanting to try their products, or wanting to stock up on anything, you can get 20% off the entire website (including sets!!!) with code EAASHLEEG starting now through midnight on November 23rd.

Their sale goes public on November 24th, so this is a great time to shop early before your favorite shades sell out. 😉 Orders over $40 USD ship free, and, for a limited time, every order receives a free limited-edition Blotting Papers (30) card case.

Not sure what to get? Here are three of my current favorites, all of which would make an amazing stocking stuffer for yourself and/or Christmas gift for the women in your life:

Flush Balm: my love for this blush knows no bounds. What I specifically love is that I’ve tried 5 different shades at this point and all 5 have worked well with my skin tone. When Merit says they make “impossible to mess up beauty products”—they’re not wrong. If I had to pick a favorite though, it’s a toss-up between Persimmon and Lusitano.

Clean Lash: This light, barely-there tubing mascara goes on and off like a dream. Doesn’t flake, streak, or smudge, lasts all day, and washes off so easily.

Day Glow: If you, too, want to get compliments on your dewy skin at children’s birthday parties, look no further. I do two quick swipes along my cheekbones, bridge of the nose, and cupid’s bow. Cava and Citrine are my two favorite shades.

Also: reminder that it is officially Red Lipstick Season™️ and Merit signature lip in Vermillion is my go-to for Halloween / Thanksgiving / Christmas / Holiday parties / NYE / all the fancy things. ✨

belated “Queen of Hearts” Halloween selfie 😜❤️

Any questions about Merit? Ask away!

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And here’s that code one more time: EAASHLEEG for 20% off the entire website (including sets!) now through midnight on November 23rd.

Read the original on ashleegadd.substack.com

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