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The Clean Up · Nov 9, 2025

🧦Marketing "Sustainability" in a new era (or not)

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A new strategy, same operation. Takashi Murakami x MLB. Michelle Obama's new photo book. Clean Energy and Circularity for Fashion. Dj. Stretch Armstrong at 214 Mulberry. Arvin Goods!


Happy Sunday,

We founded Arvin Goods on a sustainability-first mantra, and it has been our North Star for years. It still is in the way we make things: recycled materials when and wherever we can, responsible partners, low-impact packaging, and a constant nudge toward circularity. None of that has changed. What has changed is how we want to talk about it. The truth we see every day is that sustainability, by itself, doesn’t make you hit “add to cart.”

You want to look good and feel good first. You want the best basics you can get for your money. You want things that fit right, feel great, and look like you thought about what you put on, even when you didn’t. That is what sells. That is the real decision maker when someone is scrolling a product page on their phone or holding a pair in a store. We make elevated essentials that punch above their weight on quality, comfort, fit, and style. If we nail those, the rest of our values can show up as the “oh by the way.”

“Oh by the way” still matters. Our socks are knit in Portugal at family-run factories we know by name. Our apparel is cut, sewn, and dyed in Los Angeles in ethically-run shops. Our hats are made here in the U.S. We use recycled and responsibly sourced fibers because they lower the impact and improve hand feel. We pick dye houses for color and consistency, then push them on chemistry. We keep packaging minimal and FSC-certified because the unboxing should be clean and the bin should be simple. None of that is a marketing costume. It is just how we build the product.

But a green leaf icon doesn’t sell a sock. Comfort sells a sock. Fit sells a tee. A cap you forget you are wearing sells itself. The stories behind those products: why we picked a certain yarn, why the rib is tighter here, why the crown sits lower there, those are the details you feel on day one and still notice on day one hundred. That is the value. That is the reason to come back.

If you shop with us, you are getting the best basics we know how to make. The materials are chosen for wear, not for buzzwords. The fit is tested on real bodies, then tested again. The trims are there to last, not to chase a trend. If a material or finish doesn’t make the product better, we won’t use it, even if it makes a nice sustainability headline. If it does make the product better and also lowers impact, perfect. We love those wins. We just won’t lead with them like a trophy. We will let the product do the talking.

We also know price matters. Value is not “cheap,” it is “worth it.” When you buy one pair that lasts, or a tee that keeps its shape, or a cap that breaks in instead of breaking down, that is value. That is what we aim for every time we put something new on the site. We are small enough to sweat the details and stubborn enough to redo a run if it doesn’t meet our bar. We believe operating in this way never goes out of style: make better things, wear them more.

We are currently in product mode planning for 2026. We also have a new winter collection rolling out over the next few weeks. We are transitioning to a new site with new imagery, so you can actually see what we are talking about. Same Arvin Goods. Quality first. Comfort first. Fit first. Style first. And yes, by the way, built as responsibly as we can make it.

This newsletter is for behind-the-scenes communication, the evolution of our brand in real time. Thanks for riding along with us!

Thank you for reading! Enjoy the news below, and we wish you a great week!

Hope you enjoy today’s Clean Up. We would love to hear from you. Comment here on Substack, hit us on social, or email us at info@arvingoods.com. Have a great week. Cheers,

Team AG ✌️🧦
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Stories Of The Week…

Design

Takashi Murakami On The Global Response to His MLB Collection: ‘It Makes Me Very Happy’ - Complex

Takashi Murakami says the response to his MLB capsule collection was “the biggest” he’s ever experienced.

In a new interview with the Hollywood Reporter, the 63-year-old artist talked about his now-sold-out MLB Tokyo Series collection of Los Angeles Dodgers and Chicago Cubs merchandise.

However, Murakami’s new Los Angeles Dodgers Japanese Heritage Night capsule collection will become available on April 28 on the Fanatics’ website, Complex Shop, and in person at Dodgers Stadium where Murakami will also throw the first pitch during the Dodgers’ Japanese Heritage Night game against the Miami Marlins.

“The reaction [to my capsule collection] in Japan was the biggest I’ve ever experienced, and it made me realize anew how important Shohei Ohtani and baseball are to Japanese people, which made my heart fill up with excitement,” Murakami told THR.🌸🦚🌼

Full Story


Photo

Michelle Obama and Tracee Ellis Ross on the Power of Fashion - ELLE

Fashion is a powerful tool, and perhaps no one understands that more than Michelle Obama. From the moment she stepped onto the public stage during her husband’s U.S. Senate campaign, through her eight years in the White House as first lady, Obama wielded her power through her fashion choices, cognizant not only of the scrutiny each ensemble would receive, but also of the story her style would tell the world about who she was and the values she held.

The former FLOTUS recounts all of this and more in a book called, The Look, out now, that charts her style evolution from childhood to today, with more than 200 photographs and behind-the-scenes stories of working with her personal stylist (and co-author) Meredith Koop, as well as makeup artist Carl Ray and hairstylists Yene Damtew and Njeri Radway, to create her most iconic fashion moments.

“During our family’s time in the White House, the way I looked was constantly being dissected—what I wore, how my hair was styled. For a while now, I’ve been wanting to reclaim more of that story, to share it in my own way,” Obama said of her decision to write the book.👗✨

Read More


Industry

Transforming Fashion’s Footprint: Innovations and Business Models for Circularity and Clean Energy - Columbia Center on Energy Policy

The fashion industry sits at the intersection of climate, energy, and consumption, facing growing pressure to cut emissions, transition to clean energy, and build circular systems across global supply chains. The fashion system is responsible for an estimated 2 to 8 percent of global greenhouse gas emissions and 20 percent of industrial wastewater pollution worldwide.[i] The event “Transforming Fashion’s Footprint: Innovation and Business” was held on September 22 during Climate Week NYC to discuss such industry challenges as well as opportunities.

The half-day event, cohosted by the Center on Global Energy Policy at Columbia University SIPA; the Fashion, Energy, and Climate Network at the Columbia Climate School; and the Energy, Climate Justice, and Sustainability Lab at New York University, convened industry leaders, academics, investors, and policymakers to discuss how material innovation and business transformation can advance decarbonization and circularity in the global fashion system. To follow is a summary of the discussion and key insights that resulted from this event.🧵⚡️

Full Story


Entertainment

Dj. Stretch Armstrong at 214 Mulberry - Rerecorded Performance - YouTube

Dj. Stretch Armstrong at 214 Mulberry, and remove the mid-section are gap!!! Now you can listen to the complete edit musical show case of his performance!!! Thank you and have a nice day!!!
Please check out my page at: www.x.com/lpmixtapes 🔈🎧

Full Set Here


If you made it this far🧦✌️💚

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'The Clean Up' is a weekly newsletter that mixes in some Arvin Goods news, products, as well as stories we saw during the week that are worth a share. From books to podcasts, sustainability to business news, we try to keep it interesting, and fun. If you are not a subscriber, sign up and join everyone who receives The Clean Up directly in their inbox every Sunday.

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