Who Are You Now? Why Artists Must Redefine Their Brand Every 90 Days

Why is it that some artists seem to have zero competition while everyone else is fighting for the same scraps? The answer lies in Specific Knowledge . This is your unique, hard-to-teach mix of tastes, skills, and life experiences that constitutes your real competitive edge. In this video, we’re breaking down how to stop chasing common knowledge—which gets competed away—and how to lean into the…