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We’re Olivia, Ryan, Quinten, Colin, and Chris, five writers who see culture a little differently. By day, the five of us work at Artemis Ward, an independent strategy-led creative agency with offices in DC and NYC.

You don’t need another trend roundup.

The internet already has plenty of people telling you what’s happening. What’s harder to find is the why — what a cultural moment actually reveals about audiences, attention, identity, relevance, and where things are heading next.

That means we don’t stop at what happened, what’s trending, or what went viral. We go further: why this resonated, what it reveals about where culture is heading, and what brands, marketers, and creatives should actually do with it.

If you’re the kind of person who reads a trend piece and thinks, So what? Why should I care? — this newsletter is for you.

Your For You Page isn’t everyone’s For You Page.

Culture moves through memes, sports, fashion, fandoms, creators, algorithms, aesthetics, brand campaigns, and niche communities most people haven’t discovered yet. No one person can cover all of it. So we built a team instead. Each of us brings something the others don’t, covering a different corner of the internet and the world around it.

If your job requires you to understand culture (or if you’re someone who wants to understand it better), this is your weekly briefing. Every Tuesday, one of us breaks down a moment worth paying attention to and what it reveals about where things are headed next.

Paid subscribers get everything. Free subscribers get public posts.

Name: Olivia DuCharme

Role: Director of Content at Artemis Ward

What I Write About: What’s going viral and why

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Name: Ryan Weicht

Role: Director of Strategy at Artemis Ward

What I Write About: When brands get culture right (and wrong)

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Name: Quinten Rosborough

Role: Senior Director of Content at Artemis Ward

What I Write About: The weird corners of the internet that predict everything

Coffee Order: Depends on the season. Iced black coffee during the summer, a cortado during the winter.

Name: Colin Moffett

Role: Co-founder and CEO of Artemis Ward

What I Write About: What culture means for how you run a business

Coffee Order: Black coffee.

Name: Chris Maier

Role: Head of Creative and Story at Artemis Ward

What I Write About: Conversations with people who shape culture for a living

Coffee Order: Coffee. Black. No sugar, no cream.