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Why restraint reads as fear now, and what the move to maximalism is actually about
Toteme 2024 Fall Campaign, a brand that has restraint at its core (not in a trendy way)
The signature image of luxury image-making between roughly 2020 and 2025 was a beige cashmere coat on an unbranded silhouette in a soft-lit domestic interior. Pale palette. Hair pulled back and ofcourse no logo. The model might look like she might have inherited the c…
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