Writer Career Path #5: Content Writing

So you want to be a Content Writer?

Over the past 20 years, the title of “Content Writer” has become a sort of umbrella term for all types of business-related writing: blog posts, SEO content, branded social content, website copy, newsletters, sales emails, even SMS campaigns, you name it. In many ways, the title of Content Writer is no different than the title of Freelance Writer, except for the fact that Freelance Writers typically work for themselves, whereas Content Writers are typically hired to do the same work for a company on a full-time basis.

Put simply, a Content Writer is someone who creates and manages written content for businesses and organizations.

Since many of these titles get used interchangeably (Content Writer, Freelance Writer, Copywriter, and Ghostwriter being the Big 4 most people refer to incorrectly), here’s how I differentiate between each of these different career paths—listed in order of perceived value:

This is the lowest perceived value title.

Freelance Writers typically operate in a mindset called “I’ll write anything, for anyone, in any industry, at any time.” As a result, they have zero pricing power and zero leverage. They have one client paying them to write short-form LinkedIn content for a dog food brand. They have another client paying them to write weekly newsletters about liposuction. And they have another client paying them to rewrite the website copy for their enterprise software solution.

Since most Freelance Writers charge per hour (or worse, per word), this creates a negative feedback loop cycle: to land clients and beat-out other Freelance Writers applying for the same gigs, they think they have to compete on price; since they compete on price, they earn less and less from each client; since they earn less, they need to say “Yes” to any and all new clients, every any industry, requesting any service; all of which crushes their ability to create efficiencies, let alone become known for a niche they can own, keeping them stuck in a churn-and-burn business model.

I discourage every writer I meet from calling themselves a Freelance Writer.

Content Writers are, in many ways, glorified Freelance Writers.

Instead of doing “anything” for “anyone” in “any industry” and working for yourself, Content Writers are typically hired by one company and then asked, as a full-time employee, to write “anything” for “any initiative” inside the company. This is more efficient (for the writer) than being a Freelancer—who is not only juggling different clients in different industries, but is also responsible for finding clients to begin with—but not by much.

But let’s clarify this even more:

There are two types of content all companies create (or should create):

• Brand Content: This is content designed for reach, with the goal of “reaching” as many qualified customers as possible—introducing them to you, your business, and most importantly, your position in the larger category.

• Marketing Content: This is content designed for people to take action, click on something, and put themselves in a position to buy (or sign-up, depending on the end-goal metric of the business). We can boil this action down to one word: sales.

The vast majority of people—from Freelance Writers to executives of publicly traded companies—think these two types of content are the same thing, and they’re not. Worse, they call it all “marketing” or all “content,” not realizing Brand and Marketing Content fulfill different goals, and require very different skill sets in order to be executed well. Which ultimately means hiring different types of writers.

As a Content Writer, most of the assets a business hires you to write fall on the Brand Content side.

Things like:

• Brand blog posts (including SEO and/or thought leadership)

• Brand website copy (Home page, About page, etc.)

• Brand daily/weekly/monthly newsletter

• Brand social accounts & content

• Etc.

Again, the goal of these assets usually leans more “reach” and educational, and is written from an all-encompassing Brand Voice.

Which is different than writing things that sell.

Copywriters are not Content Writers.

If Content Writers are responsible for Brand Content, then Copywriters are responsible for Marketing Content. But when I say “marketing,” I am using that word with nuance. Marketing Content is not about amplifying reach (that’s what Brand Content is for). Marketing Content is specifically designed to get a reader, listener, viewer, follower, website visitor, etc., to take action.

And this is a very, very different skill than writing educational Brand Content intended to increase the reach of your business’s digital footprint.

Copywriters are more valuable than Content Writers, who are more valuable than Freelance Writers. And the reason for the hierarchy should be clear, but let’s recap it one more time:

• Freelance Writers write “anything” for “anyone” in “any industry,” meaning they have zero pricing power and zero leverage.

• Content Writers write “anything” for “any initiative” inside one company, usually as a full-time hire—meaning they have some leverage and opportunity to build efficiencies for themselves, but incrementally so.

• Copywriters write “specific things” for “specific initiatives”—either working for themselves, or as a full-time hire—with the “specific goal” of getting potential customers to take action (sales). As a result, Copywriters are usually paid more than Content Writers, who are usually paid more than Freelance Writers.

It’s the specificity that creates the pricing power and leverage.

As a Copywriter, most of the assets a business hires you to write fall on the Marketing side. For industry veterans, this is usually clarified further and called Direct Response Marketing—meaning marketing that leads to some sort of directly measurable customer response:

• Emails (or email campaigns) that drive sales

• Promotion or product-specific landing pages that drive sales

• Social content CTAs or viral loop strategies that drive sales

• Digital ad copy (Google PPC, Facebook, Instagram, etc.)

• Analog ad copy (billboards, magazines, direct mail, etc.)

• VSL (video sales letter) scripting

• Etc.

It’s rare that a Copywriter will be hired to write things like company SEO blog posts or social content, just like how it’s rare that a Content Writer will be hired to script a VSL. And that’s because these two types of content—Brand (Education) and Marketing (Sales)—require very different skill sets, and as a result, require hiring two very different types of writers.

Ghostwriters are the top of the hierarchy.

For a couple reasons:

1. The term “Ghostwriter” has the highest perceived value. When you hear the term Freelance Writer, you probably imagine an unemployed twenty-something sitting at a coffee shop hacking away at another blog post nobody is going to read for minimum wage. When you hear the term Content Writer, you probably imagine the same sort of person, except they work for one company and have years of experience writing about one niche topic (liposuction, for example), making them slightly more valuable. And when you hear the term Copywriter, you probably imagine a shifty fellow who you wouldn’t necessarily trust to babysit your kids, but who is a ninja with words and can get people to buy via email. But when you hear the term “Ghostwriter,” what comes to mind? Someone who works behind the scenes? Someone who is selective, and an expert in their craft? Exactly. This is high perceived value.

2. The term “Ghostwriter” implies working with one individual. More specifically, it implies working with a very powerful, very successful individual. You don’t associate the term “Ghostwriter” with your local bike shop. You associate it with a celebrity who wants to write a book, or a CEO who wants to build their personal brand on the Internet. Again, high perceived value.

3. Ghostwriters work with industry leaders, who are the gatekeepers to all other opportunities. This is the real reason Ghostwriters are more highly valued than all other writing roles within companies—even if the work itself is the same. When you get hired as a Ghostwriter, you usually start out working directly with the founder, CEO, etc. And if you can earn their trust, who do you think they are going to ask first for additional help writing… anything? The Ghostwriter. It doesn’t matter if the business needs 800-word blog posts, or a 60-minute VSL script. If the founder/executive/leadership team enjoys working with a Ghostwriter, they are always going to give the next opportunity to that writer, first.

Which means calling yourself a Ghostwriter gives you the most pricing power, the most leverage, and the ability to unlock opportunities on both the Brand (Educational) Content side, as well as the Marketing (Sales) Content side.

Whereas Content Writers and Copywriters are typically siloed to one or the other.

Now, all of that said, Content Writers can still be extremely valuable to a company—and can be an amazing career path if monetized correctly.

For example, a 2024 CMI report found that 80% of survey respondents said creating brand awareness was their number one goal, with 72% of respondents wanting to build credibility and trust, and 68% saying educating audiences with their content is a top priority.

So let’s talk about the skills required in order to be a prolific Content Writer.

There are 3 skills that separate the top 1% of Content Writers from the other 99%:

• Skill #1: An Information Advantage. This is true for every writing role in every industry, but is epitomized in content writing. It is very hard to write compelling educational content about a specific industry/category if you do not have some sort of Information Advantage in that industry/category. Translation: you must know more about this topic than most people. Industries like medicine or finance are good examples. If you are not familiar with the lingo of these industries, you’re going to create lukewarm, commodity content. Whereas if you’ve been in either of these industries for years (or decades), it almost doesn’t matter how well-written the content is… it’s going to be valuable because you’re communicating an Information Advantage! (This is also why Content Writers in one industry typically stay writing in that industry for a very long time—because their Information Advantage compounds.)

• Skill #2: Proficiency Creating “Actionable” Content. There are really only four types of content in the business/non-fiction world. In our writing program, Ship 30 for 30, we call this the 4A Framework. There’s Aspirational content (“I did, you can too”), Analytical content (“Here’s what I think, based on data”), Actionable content (“Here’s how to… step by step”), and Anthropological content (“Here’s the psychology behind why”). By a wide margin, the vast majority of content writing for businesses falls in the bucket of Actionable content—explaining “How To” do something to a reader. An extreme example would be a company like Apple, which has thousands of Content (or Technical) Writers on staff responsible for creating “How To” content for users. Remember when you didn’t know how to change the background of your iPhone and turned to Google for help? Somebody had to write that!

• Skill #3: Simplifying Difficult Concepts. The best Content Writers are not “verbosity machines.” In fact, one of their biggest value-adds is the ability to take complicated ideas or frameworks and break them apart into easy-to-follow steps. This is especially true for industries like technology, medicine, finance, or crypto where the founders or executives may possess a tremendous amount of industry knowledge (extreme Information Advantage!) but have a very hard time explaining it in Layman's terms. Which again reinforces the value of Brand (Educational) Content, and a Content Writer’s role within it: you can’t expand the reach of your brand to wider and wider audiences if everyday people don’t understand what you’re saying.

Unfortunately, most Content Writers do not possess any of the above skills—and instead measure their value by word count or hours worked.

Which is why most Content Writers don’t earn very much money.

According to Glassdoor, the estimated total pay for a Content Writer is $67,157 per year, with an average salary of $61,034 per year. And according to Indeed, the average Content Writer makes approximately $21-25 per hour.

Not bad, but nowhere near what you can earn as a Copywriter or Ghostwriter.

Being hired as a Content Writer for a company, especially in an industry where you have a strong personal interest, can be an amazing way to “get paid to practice writing.”

Unfortunately, the pro of this career path—lots of jobs available, and more being created each day—is also the con. Lots of jobs equals lots of competition, which means fewer opportunities to move up in an organization. Most Content Writers stay Content Writers for a very long time (putting a ceiling on their earning potential). And the only ones who elevate from there inevitably move out of “the writing” into some sort of leadership role where they become responsible for managing and overseeing other writers (becoming more like Editors). And even if you get “here,” your earnings are still capped in a big way.

Just to show the discrepancy: according to Salary.com, as of 2025 the average annual salary for a Digital Content Writing Manager is $130,780. And as far as writing jobs go, this is pretty great. Until you compare this number to what someone like Evaldo Albuquerque made copywriting for Agora Financial. In his book, The 16-Word Sales Letter, he reveals his copy drove over $120 million in revenue for the company, of which he was compensated based on performance (translation: he probably made a few million dollars from his efforts).

Now, Evaldo is certainly an outlier. But it’s important to look at the outliers of each career path to get a sense of where the theoretical ceiling is—and then work backwards.

And the Content Writer career path ceiling is pretty low, relatively speaking.

So, how do you break through this ceiling?

How do you avoid the trap of being hired as a Content Writer, and then staying a Content Writer for 20 years hooked up to a drip where, at best, you receive a 1-3% raise each year?

In short: you have to build leverage—either within the company, or outside of your full-time job on your own.

Steph Smith is an amazing example.

By every definition, she had reached the top of the Content Writing world from a career path perspective:

• As a manager, she led a 30-person publications team and operated 6 technical blogs.

• And helped build the Hustle, one of the world's largest email newsletters, creating and scaling their premium publication, Trends, to thousands of subscribers and millions in ARR... in under two years, leading up to an 8-figure acquisition.

From here, had she not built any leverage, it’s reasonable to assume the rest of her career would have been “more of the same.” She probably would have bounced between companies every 2-5 years, each time getting a title promotion but incrementally increasing her salary. And she probably would have worked on other very cool, but similar projects: building the same sorts of teams, and deploying the same types of strategies over and over again.

Nothing wrong with this career path!

But how was she able to avoid this fate, leapfrog all of her peers, and end up being hired by one of the most well-known venture capital firms in the world (a16z) as their podcast host—now making a living as a full-time creator?

By building leverage.

Instead of continuing to climb the conventional ladder of the Content Writing career path, Steph took all of her knowledge about Content Writing and did the following:

• Started writing online, accumulating over 150,000 followers on X alone.

• Built her personal website to hundreds of thousands of page views, and her newsletter to 350,000 subscribers.

• And then compiled all of her content writing knowledge into a multimedia book, called Doing Content Right, which she shared has done over $250,000 in sales.

Pretty cool, right?

So, how do you build leverage—specifically as a Content Writer?

There are three types of leverage you can build in the Content Writing world:

The first is Operational Leverage. If there are only 24 hours per day (and really only 8-12 working hours per day), and only 7 days per week, then how does one writer “work more?” By themselves, they can’t. But if they can train other writers to write the same way they do, they can “produce more” through operational (or labor) leverage. This is where a writer becomes a department head/manager, who may one day even become a CMO and/or build a company of your own where you assemble & train content writing teams for other businesses.

The second is AI Leverage. Within the same constraints (hours per day, and days per week), another way of “producing more” is by using AI instead of other humans. For example, our paid newsletter Write With AI gives writers, creators, and business owners prompts to increase the efficiency and quality of their writing using AI. I believe the AI wave will fundamentally transform most Content Writers into Prompt Writers to give themselves, as well as the companies they work for, more leverage—but more on this later.

The third is Attention Leverage. This is where you step outside your role within a company and begin building yourself as a creator—like Steph Smith. Attention is leverage because the more people who look to you for expertise, the more opportunities you have to monetize that expertise and the more defensible you are. An audience is an asset.

Said differently, imagine a Content Writer who doesn’t have any of the above:

• No Operational Leverage—they can write well, but they are capped by hours in the day and days in the week.

• No AI Leverage—they can write well, but they can’t use technology to produce any more, any faster.

• No Attention Leverage—they can write well, but have no audience of their own, meaning they are beholden to the company they work for (or some new company) to give them opportunities to grow or earn more.

The vast majority of Content Writers in the world have zero leverage. They’re talented. They’re loyal. But they have very little control over their earning potential.

And to add insult to injury, these writers also think the way they break through this ceiling is by “becoming a better writer.”

And how well you can write has very little to do with it.

I started my career as a Content Writer.

When I graduated from Columbia College Chicago, my first (and only) job was at a small advertising agency in the city where I would write content for brands. At any given time, I was responsible for 5 to 8 different clients, and for writing everything from social content for a local restaurant’s Facebook page to blog posts about, yes, liposuction or hair removal.

I was a glorified Freelance Writer making slightly above minimum wage.

Well, after working at this agency for about a year and a half, I sat down with my boss and asked him for a raise. I made my case: how I worked hard, showed up early and often stayed late; how I had become responsible for some of our biggest accounts; how my skills had improved and I needed less and less oversight; all the things I thought led to making more money. I was in for a rude awakening. My boss said, very directly, “All of those things are true. But they don’t make the business more money. And I can’t rationalize paying you more for this role.”

I was 24 years old. And that was the moment where I realized everything I had been told about success in the world was wrong. It had very little to do with hard work, and much more to do with impact. And if I wanted to earn more money, he explained, I needed to find a way to make the business (our little agency) more money too.

One way of solving this problem would have been jumping ship and trying to find another agency or brand willing to pay me more for the same work—which I entertained. One day, during lunch, I walked down the street and interviewed at a bigger agency in a nicer building with sexier amenities (like cold brew on tap and Ping-Pong tables in the lobby). The interview went well, but it quickly became clear to me that a raise in the short-term didn’t solve my long-term problem. As a full-time Content Writer, I couldn’t see a path to achieving my goals and making more than $100,000 per year. And the only path where that seemed like an option meant becoming some sort of manager and no longer writing, which was the thing I really wanted to do.

Many writers find themselves at this same fork in the road, and many lack a framework to figure out where to go from here. I know I did.

So, I’d like to give you some options:

In my opinion, of all the career paths, Content Writing is a terrific place to start but a terrible place to end up.

The reason it’s a great place to start is because Content Writing jobs are low risk (if you write a mediocre blog post it’s not like the brand implodes). This is also what makes them low reward. Which means it’s a great way to get started as a beginner, get paid to practice, and start building up an Information Advantage in a given industry. But at some point (not after 3 weeks, more like 3 years), you’re going to need to move your skills into a different vehicle—otherwise your skills and earning potential are going to plateau.

So, here are some options.

This is what I did.

Not long after my raise request, my boss informed the office he was looking for some extra help writing emails and structuring proposals for clients. Unpaid. Everybody else kept their eyes on their laptops in front of them, hoping to disappear and not get chosen as tribute, whereas I willingly raised my hand. I didn’t yet know how to elevate out of being a Content Writer, but I figured more time with the guy who owned the business signing my paychecks was probably a good investment in my future.

That turned out to be one of the best decisions I ever made.

He didn’t give me a raise. Instead, he had me sit in his office with him and transcribe emails to potential clients, industry peers, and executives at other companies as he would orate. I was practicing the art of becoming a ghostwriter and I didn’t even know it—and I did this for 2 more years with him before eventually quitting and deciding to work for myself (where I went on to generate millions of dollars as a ghostwriter for founders & executives).

If you are currently working a full-time job as a Content Writer, chances are, you have the same opportunity I did. Go to your boss, or even your department head/manager, and ask if they’ve been thinking about writing online, sharing their insights at scale, or building their personal brand. The vast majority will say, “Actually, funny timing… this is something I’ve been thinking about for quite a while.” Offer to be their personal Ghostwriter for free, and start racking up hours of practice.

If you aren’t currently working a full-time job as a Content Writer, or for whatever reason your boss/manager says “No,” go find someone else in your network who needs a Ghostwriter. I promise you, opportunities are everywhere. And the easiest, lowest-pressure way to get started is to ghostwrite for one person, for free, until you feel competent in your skills.

Then, once you feel like you’ve got a handle on things, start selling your services.

You’ll earn way more as a Ghostwriter than you ever will as a Content Writer.

The second option is to capitalize on the long-term value of your Information Advantage.

One of the benefits of being a Content Writer in a specific industry is that you’re essentially getting paid to learn about that industry. You aren’t just “writing.” You’re learning, and then crystallizing those learnings into written content. Don’t underestimate the value of this value!

If you’ve been writing educational content for years in a specific industry—doesn’t matter which or how obscure it is; in fact, the more obscure and niche, the better!—a different way of monetizing your talents is to package your insights up into digital products. Let me give you a perfect example. If you are a Content Writer in the financial world, then you know something a lot of Content Writers who aren’t in the financial world don’t know: there are actually laws around what kind of financial advice you can give (in the form of content online). Think about the value of this knowledge.

A not-so-savvy Content Writer will spend their entire career continuing to write educational content for brands in the financial world, making incremental more money each year until eventually plateauing. And they will spend every year thereafter, seated on this plateau, believing that if they could just work a little harder, or become a little better of a writer, they will (one day) make more money. But it never happens.

A savvy Content Writer, on the other hand, can see the dead-end ahead of them. They can also see the value of their value. And this Content Writer might one day take all their insights about what financial planners can-and-can’t-say in their content online and package it up into a $350 text & video course called something like, oh, I don’t know…

“The Compliant Content Blueprint: A Definitive Guide for Financial Advisors on What You Can—and Can’t—Say Online.”

This is leverage.

But this kind of niche digital product can’t be created without an Information Advantage. So, you should see your years of working as a Content Writer in the financial world as the “investment” you had to make in yourself to acquire this knowledge—which you can (and should) monetize later.

The next-best vehicle for monetizing the Information Advantage you acquire by being a Content Writer in a specific industry for a long period of time is to launch a paid newsletter on that same niche topic.

This is particularly true in journalism.

More and more each day, columnists at newspapers and magazines are realizing they are essentially glorified Content Writers. And if they don’t swap vehicles, they are going to stay stuck at wherever they’ve plateaued. (Similar to the Content Writing world, the only way to elevate to becoming a higher-paid journalist usually means becoming a manager—aka Editor-in-Chief).

So, what are they doing?

They’re leaving the magazine or newspaper (aka the brand) and starting paid newsletters of their own. Said differently, they are launching their own 1-person journalism publications.

And you can do the same in any industry or niche, and anywhere you have some sort of Information Advantage.

Now, let’s pretend you don’t want to pivot out of Content Writing.

Well, let me tell you where I believe this entire industry is headed.

Two words: Prompt Writing.

In the early 2000s, when “content on the Internet” was first starting to become a thing, the vast majority of companies downplayed its impact. In fact, they couldn’t even wrap their heads around how their fax machine brand, or candy brand, or spa brand could even create content online. What were they going to do? Post pictures of their fax machines?

Today, in 2024, over 200 million small businesses are on Facebook alone.

Over the past 25 years, the rate at which companies and individuals have decided “we need to create content online” has gone parabolic. And every year that goes by, the curve on the chart gets steeper and steeper. Which means brand, educational content isn’t going away anytime soon.

In late 2022, when ChatGPT stepped on the scene, the overwhelming reaction was, “This is the end. AI is taking over. We’re all out of a job.” Writers especially. I can’t tell you how many times a day I see a comment on something I’ve written online from an aspiring writer who says, “What’s the point? AI is going to destroy our jobs anyways.”

This is where looking at history is important:

• When Photoshop launched in 1990 (can you believe that?), it didn’t destroy the job of the Designer. No, it turned designers digital, and lowered the barrier to entry to become a designer. Photoshop created exponentially more opportunities, and exponentially increased the amount of design in the world.

• When Instagram launched in 2010, it didn’t destroy the job of the Photographer. No, it turned photographers digital, and lowered the barrier to entry to become a photographer. Instagram created exponentially more opportunities, and exponentially increased the amount of photography in the world.

• And when ChatGPT launched in 2022, it didn’t destroy the job of the Writer. No, it turned writers digital, and lowered the barrier to entry to become a writer. And ChatGPT (and other AI writing platforms) will create exponentially more opportunities, and exponentially increase the amount of writing in the world.

So, are companies and individuals all of a sudden going to stop creating branded, educational content? No. Quite the opposite. More and more companies and individuals understand the value of creating content online every single day.

Which means, if more and more individuals and companies want to create content online, they are going to need more Content Writers (more jobs, not less!). And if “more content” is the goal, they are going to want those Content Writers to produce as much quality content as possible.

So, going back to the constraint we talked about earlier: if there are only 24 hours per day, and 7 days per week, how do Content Writers produce more quality content than they’re already producing?

By using AI Leverage.

The highest-paid Content Writers of the next two decades are going to follow the same path hand-drawing designers did when Photoshop was invented. They’re going to defer as many “manual” tasks as possible (all the low-leverage stuff) to technology, which will allow them to spend more time on higher-leverage and more creative tasks (like coming up with compelling ideas, or even better, creating new high-leverage prompts).

In our Write With AI newsletter, we call this the 10/80/10 Rule.

• You do the first 10% of the work of coming up with the prompt.

• ChatGPT does the middle 80% of the execution.

• You do the last 10% of edits to polish it off before publishing.

Now, does this scare you?

Is there a voice in your head right now, screaming, “Well I don’t want to learn how to write prompts! What happened to good o’l fashioned writing? Doesn’t anybody care about art anymore? What is wrong with our world?!”

If so, I get it. And there’s a deeper moral question here I’m sure Socrates would love to have a go at.

But it doesn’t matter.

The world is moving in this direction. It’s happening, whether you like it or not. And you can either build new skills, stay relevant, and make a ton of money being on the cutting-edge of innovation. Or, you can fight it, fail to adapt, and join the cohort of Content Writers protesting outside about how AI stole their jobs, all the while failing to realize AI didn’t steal their job. Their job just changed, and they didn’t want to change with it.

The choice is yours.

If you are currently working as a Content Writer today, I would strongly recommend you start thinking about different ways to build leverage:

• Operational Leverage: This means you want to elevate into some sort of managerial role and train other writers to “write like you,” allowing you to produce more through labor.

• AI Leverage: This means you want to elevate your own personal efficiencies and train technology to “write like you,” allowing you to produce more through AI-labor.

• Attention Leverage: This means you want to monetize the value of your value by packaging up your insights (either writing-related or industry-related) into digital products or assets you can sell to a niche audience.

It honestly doesn’t matter which form of leverage you pick. All 3 have the potential to make millions of dollars.

But pick one and get going.

The only mistake you can make is failing to make a decision at all.

As a recap:

• Content Writers are essentially full-time, glorified Freelance Writers.

• Content Writing means creating brand (educational) content for a business.

• The 3 skills you want to focus on building as a Content Writer are: an Information Advantage, proficiency creating “actionable” content, and the ability to simplify difficult concepts.

• If you want to pivot out of Content Writing, your 3 best options are: bring your skills into the world of Ghostwriting (higher perceived value), monetize your Information Advantage by packaging & selling digital products, or monetize your Information Advantage by starting a paid newsletter on the same niche topic.

• If you don’t want to pivot out of Content Writing, but also don’t want to plateau, embrace AI. Spend as much time as possible learning how to write effective prompts. And then look for ways to use those prompts to either increase your own efficiencies (getting more done in less time), adding increased value to the company you work for (internal leverage), and/or monetizing “the value of your value” in a different way by selling those prompts to other Content Writers and/or businesses who employ Content Writers.