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INDUSTRY UPDATES
RESPOND with Seun Shobo
Meet our cover for this edition, Seun Shobo, The Brandmaster.
In this edition, we refer to him as The Brandmaster because that is exactly what he is. A man who has spent over two decades building structure into the African voiceover industry, training over a thousand voice talents, and carrying Africa’s creative excellence onto global stages.
Working on this edition reminded us why his voice stands out. He speaks with conviction, builds with intention, and has never stopped raising the bar for what African creatives can become. This publication captures the man behind the title, his philosophy, his journey, and the legacy he is still building.
Grab your copy now by clicking the link below!
Don’t Just Host Us: Why Spotify Owes Nigerian Creators Monetisation
In this article, Tony Doe examines the growing disconnect between Spotify’s investment in Nigerian audiences and the limited revenue opportunities available to the podcasters, musicians, and independent creators helping to fuel that growth.
This piece points out what a more equitable relationship between Spotify and Nigerian creators could look like.
Read the full article to find out more.
PODCAST UPDATE
The Evolution of Podcast Audiences: Who’s Listening?
In this article, Rutendo Nyamuda explores how podcast audiences have evolved from niche early adopters into a much broader and more diverse global listener base.
It highlights that modern podcast listeners are no longer defined only by demographics but by their interests, habits, and how they engage with content across platforms.
Read the full article via the link below.
Radio and Podcasting: The Illusion of Audience Overlap
In this article, Tom Webster uses the metaphor of the Portuguese man-of-war to explain the relationship between radio and podcasting audiences.
He argues that although both are audio mediums, their most engaged listeners’ “primes” barely overlap, meaning they are not competing for the same core audience.
By combining both radio and podcast inventory, advertisers gain access to a much broader and more efficient reach than either medium alone.
Read the full article via the link below.
How to Make Your Podcast Stand Out in a Crowded Market
In this article Colin Gray explains that making a podcast unique does not come from trying to reinvent podcasting itself, but from clearly defining who the show is for and what specific value it offers them.
He states that many podcasts fail because they focus too broadly, rather than narrowing their audience and message to a distinct niche.
The article also highlights that uniqueness comes from the host’s perspective, storytelling style, and consistent format rather than chasing trends or copying successful shows.
Read the full article via the link below.
VOICEOVER UPDATES
Voiceover Slating: What It Is and When to Use It
In this article by Hugh Edwards, voiceover slating is explained as the practice of a voice actor introducing themselves at the beginning of an audition or demo recording.
The article highlights that slating remains a debated topic in the industry, with differing preferences among casting directors and producers.
Read the full article via the link below.
Africa Voice Festival Opens Call for Partners
After six years of building and growing Africa’s largest voiceover gathering, the team behind The Voiceover Conference has announced its next chapter, “Africa Voice Festival’’.
The Africa Voice Festival aims to support the development of a more structured and connected voice and audio industry by creating opportunities for learning, networking, collaboration, and professional growth.
The organisers are inviting stakeholders across the voice and audio industry to partner with the festival as it expands its impact across Africa.
Want to partner? Send an email to: africavoicefestival@gmail.com
For more information, visit the link below.
APVA CREATIVE SHOWCASE
Sangyin Media Podcast
Episode: The Critical Role of Uganda’s Diaspora in Nation Building with Gloria N. McLaughlin.
On this episode, Gloria Nalule McLaughlin, Executive Director of the Uganda Global Forum, shares insights into the organisation’s work in connecting Ugandans in the diaspora and creating opportunities for them to contribute meaningfully to Uganda’s development.
The conversation explores key challenges facing the Ugandan diaspora, including citizenship limitations for children born abroad and the broader implications these policies may have for the country’s future relationship with its global community.
Click on the link below to listen to the full episode.
OTHERS
Here are more articles you can check out for further developments and insights:
Why Nigeria’s Business and Tech Podcasts Are Building The Country’s Knowledge Economy. Click here
SpotsNow Launches AI Operating System for Podcast Advertising. Click here
Afripods Rolls Out Five-Country Community Meet-Up Series Across Africa. Click here
The Secrets of Preventing Mouth Clicks in Voiceover Recordings. Click here
In a Nation of Ad-Avoiders, One Medium Breaks Through. Click here
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With Love,
APVA Editor.
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