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App Store Review Guidelines History

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iPadOS apps can now be downloaded on alternative app stores in the EU

Apple has updated their App Store Review Guidelines to add iPadOS to Notarization, meaning that EU users can now download iPadOS apps on the App Store and through alternative distribution. Apple’s own summary can be found here . The complete set of changes can be seen below:

Requiring review explanations for missing in-app items, allowing PC emulator apps to offer downloads, and more

This entry covers 2 separate updates to Apple’s guidelines made by Apple on June 10, 2024 and August 1, 2024. On June 10, among other things, changes were made to require developers to explain why configured in-app items cannot be found or reviewed in their apps, when they submit for review. Apple also made it clear that they will no longer reject apps that simulate multi-app widget experiences. (…

Clarification on alternative music streaming app payment methods and allowing downloads in retro game console emulator apps

Apple has updated their App Store Review Guidelines to clarify how music streaming apps in particular can inform users about alternative payment methods and prices. The updated guidelines also now specify that it’s allowable for retro game console emulator apps to offer to download games. Apple’s own summary can be found here . The complete set of changes can be seen below:

Updated policies, upcoming features and clarifications

Apple has updated their App Store Review Guidelines to support updated policies, upcoming features, and to provide clarification. Apple’s own summary can be found here . The complete set of changes can be seen below:

Updated rules on app distribution in the European Union and more

Apple has updated their App Store Review Guidelines to support updated policies, upcoming features, and to provide clarification. They now also indicate which guidelines only apply to Notarization for iOS apps in the European Union . As you will see in the changes, Apple is now indicating which guidelines apply to Notarization with a small key icon. To better understand the context, we are showing…

US apps can now link to payment options on developer's website

Apple has updated their App Store Review Guidelines to now allow apps in the United States, that offer in-app purchases, the ability to include a link to the developer’s website that informs users of other ways to purchase digital goods or services. Apple’s full summary can be found here . The complete set of changes can be seen below:

Ads reporting requirements, consequences of impersonating apps, spelling error fixes and clarifications

Apple has updated their App Store Review Guidelines on reporting requirements for apps with ads, consequences of impersonating other apps, and more. Apple’s full summary can be found here . The complete set of changes can be seen below:

App Review clarification, new harmful content rule and info about Matter and selling NFTs

Apple has updated their App Store Review Guidelines expanding more on how to get through App Review, adding a new rule about harmful content, and adding new information about apps that support Matter, and about using in-app purchases to sell NFTs and services related to NFTs. Apple’s full summary can be found here . The complete set of changes can be seen below:

Updates in preparation for upcoming OS releases

Apple has updated their App Store Review Guidelines in preparation of upcoming OS releases. Apple’s own summary can be found here . The complete set of changes can be seen below:

Update on "reader" app distribution

Apple has updated their App Store Review Guidelines to now allow developers of “reader” apps to include an in-app link to their website for account creation and management purposes. Apple’s own summary can be found here . The complete set of changes can be seen below:

In-app events, changed purchasing rules and basic contact information requests

Apple has updated their App Store Review Guidelines with new info about in-app events, changes to rules about targeting individuals regarding purchasing methods other than in-app purchases and new info about requests for basic contact information. Apple’s own summary can be found here . The complete set of changes can be seen below:

WWDC 2021

On the back of this year’s Worldwide Developers Conference, Apple has updated the App Store Review Guidelines with clarifications of existing guidelines, new prohibitions regarding apps facilitating prostitution and reporting crime activity, and much more . The complete set of changes can be seen below:

Clarifications and App Tracking Transparency

Apple has updated the App Store Review Guidelines with support for new features in upcoming OS releases, e.g. App Tracking Transparency, better protection of customers, and more help to get your apps through the review process as smoothly as possible . The complete set of changes can be seen below:

New rules for streaming game services and more

Apple has updated the App Store Review Guidelines with changes to rules related to streaming game services, hidden functionality in apps, and more . Mainly, Apple now allows for streaming game services as long as the included games can be downloaded directly from the App Store. Apple has also clarified that so-called “Reader apps”, like Netflix, can offer account creation for free tiers, and…

Push Notifications for marketing purposes, a 'Sign in with Apple' clarification and more

Apple has updated the App Store Review Guidelines with changes to rules related to replies to reviews, spam, push notifications, Sign in with Apple , data collection and storage, mobile device management, and more . Specifically, Apple now allows for marketing Push Notifications if the user has opted in to these and the guidelines related to Sign in with Apple are now clearer, Apple having removed…

Third-party analytics, ads in kids apps and 'Sign in with Apple'

Apple has updated the App Store Review Guidelines with changes to rules regarding ads, data collection and privacy in kids apps , and new rules about Sign in with Apple . Specifically, it is now, in limited cases, permissible to show ads and include third-party analytics in kids apps and creators of kids apps must now comply with all applicable children’s privacy statutes. Newly submitted kids…

Restrictions to tracking of data in VPN apps and apps for kids, ban of HTML5 apps supporting digital commerce, and more

Apple has updated the App Store Review Guidelines with some significant changes, primarily focusing on rules surrounding data collection. Here’s Apple’s own summary : Guidelines 1.3 and 5.1.4. In order to help keep kids’ data private, apps in the kids category and apps intended for kids cannot include third-party advertising or analytics software and may not transmit data to third parties. This…

Gifting in-app purchases

Apple has updated the App Store Review Guidelines , adding some minor changes, the most important being a small change to now allow gifting in-app purchases:

Changes after WWDC 2018

After the keynote of the World Wide Developers Conference 2018, Apple updated the App Store Review Guidelines with a bunch of changes and new rules. It is clear that the theme of this update is user privacy and data protection. You can check out all the additions (marked with green) and removals (marked with red) below, but a few noteworthy changes include: Apps now must clearly describe new…

Crypto currencies and ICOs, template apps, loot boxes and more

Wednesday the App Store Review Guidelines was updated with quite a few changes. Besides some minor clarifications, new sections were introduced about: Crypto currencies and ICOs now have a dedicated section. The ban on template apps is clarified so its now more clear exactly what kinds of apps are affected. Techcrunch spotted this change too . There is a few paragraphs on apps available for…

New guidelines for Face ID, ARKit, privacy policies and more.

With the imminent release of iOS 11 and the announcement of the iPhone X with Face ID it was only natural for Apple to update the App Store Review Guidelines . But this update is actually rather big and includes many changes that does not relate to the new products as such. A few notable changes and additions that caught my mind: Don’t market your app with features or content it does not have…

New rules following WWDC 2017

After a densely packed WWDC keynote with many new features for developers and user, Apple also published a new version of the App Store Review Guidelines . There are many changes ranging from minor rephrasings to totally new rules. A few notable changes and additions that caught my mind: New note on how to respond to App Store customer reviews. Note saying developers must now use the provided API…

Added nonprofit payment exception

With this minor update to the App Store Review Guidelines Apple added a subsection saying that approved nonprofits may fundraise directly within their app using Apple Pay. There is also a link to a new page about how to become an approved nonprofit . The change followed an official press release from Apple that details the new program allowing Apple Pay donations to nonprofits. This change also…

Updated subscription rules, SiriKit, Stickers and more

This update to the App Store Review Guidelines is mostly about the new iOS features SiriKit and Stickers, but also includes the previously promised new rules for subscription based apps. The full diff is listed below, but a few interesting new bits include: App names must be limited to 50 characters and should not include terms or descriptions that are not the name of the app. This was also…

Totally rewritten after WWDC keynote

What a keynote! Apple announced significant updates for their 4 big platforms: iOS, macOS, watchOS, and tvOS. And right after the keynote ended the App Store Review Guidelines were also updated. But not just updated… Totally rewritten! The previous 30 sections have been reduce to only 5 sections but the word count has gone up from around 5000 words to over 6000 words. This post will not include a…

New Apple Music API section, CareKit and other updates

Today Apple once again updated the App Store Review Guidelines . It’s been 6 months since the last update, and the recent iOS 9.3 release added several new developer APIs ; so this update was not unexpected. Most significant is perhaps the new section 10.8 that states apps using background location services must provide a reason for doing so. What Apple considers a fair reason is not really clear…

Guidelines updated for tvOS apps

Along with other releases (iOS 9.1, watchOS 2.0.1 and tvOS GM) Apple silently updated the App Store Review Guidelines today. The changes listed below are mostly related to the release of the new Apple TV, but the new Apple Pencil also gets a mention. The new section 2.27 is rather confusing in its mention of the new Siri remote without explaining that the section only applies to tvOS apps (which…

After releasing iOS 9 Apple just renames Passbook and make no other changes

With the release of iOS 9 we expected Apple to make a bunch of changes to the App Store Review Guidelines like they did last year . But this time the only change is that Passbook has been renamed to Wallet.

Watch apps for telling time and Human Subject Research

Shortly after customers begin to receive their Apple Watches and Apple boasts over 3,500 Watch apps are available , Apple made two small changes to the App Store Review Guidelines . The new section 10.7 states that watch apps must do more than just telling time. Also a new requirement on Human Subject Research says that the research should have approval from an independant ethics review board.

Research Kit, Apple Pay recurring payments, SoundCloud downloads

After the Spring Forward media event earlier this week Apple has updated the App Store Review Guidelines with a few changes to the HealthKit so that it also mentions ResearchKit and there is a new paragraph on Apple Pay recurring payments. Finally there is a new paragraph stating that apps downloading media from online services such as YouTube, SoundCloud, and Vimeo etc. must obtain permission…

Apple Pay Changes

Only a week after the last revision Apple again updates the App Store Review Guidelines with a new section 29 on Apple Pay.

Introducing Previews, Flagging, Privacy Policy, Extensions, HomeKit, Healtkit and TestFlight

Together with the iOS 8 release Apple updated the App Store Review Guidelines with new sections on Extensions, HomeKit, HealtKit and Testflight. Some rules on the new app previews (videos) were also introduce along with a requirement to have a privacy policy and a flagging feature if the app has user generated content.

Apple Allows Recommending Related Apps and Bitcoin Apps.

Most notably in this set of changes of the App Store Review Guidelines , Apple now allows apps to show a collection of other apps that don’t have to be your own if they form a collection in a way Apple approves. Apps are now also allowed to facilitate transmission of approved virtual currencies. In other words Bitcoin apps are now officially allowed.

Cellular Download Limit and Kids Category

A few general changes were introduced in this revision of the App Store Review Guidelines . The limit for downloading apps over 3G cellular were raised from 50 MB to 100 MB the iBookstore was renamed to iBooks Store. Section 24 “Kids Apps” was renamed to “Kids Category” along with the introduction of the new special App Store category.