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Applied Craft

Opinionated analysis of how AI changes the way products are built, decisions are made, and value is created.

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Build the Apparatus Before You Build the Application

The cost of building applications has collapsed. Almost every product leader is using that unlock to ship another app. There is a different, much larger unlock sitting next to it, and almost nobody is touching it.

Creativity Isn't Inspiration. It's Three Things. You're Probably Working on the Wrong One.

Three things, all trainable. The weakest one caps your output. You are almost certainly investing in the wrong one.

Taste Isn't Something You're Born With. It's a 9-step Loop You Run.

Nine steps in three triads. Each one is a distinct mental action you can train. The hard part isn't the steps, it's clearing your own instrument.

Your Intuition Isn't Unfinished Analysis. It's a Different Kind of Knowing.

There's a third mode of knowing. It's not analysis, not creativity, and it might be the one thing that can't be automated.

The AI Judgment Trap: Why Getting Better at AI Is Making You Worse at Product

AI won't take your PM job. But it might prevent you from ever learning to do it well.

Your AI Quality Problem Isn't Specifications. It's Taste.

Most AI quality advice sells you the floor and calls it the ceiling.

Everyone Says Human Skills Will Matter. They're Right About One of Them.

The AI-proof skills list everyone cites is six items long. Five of them are wrong.

Your PM Job Is Six Jobs. You're Offloading the Wrong Half.

The mechanical half of every PM skill is now free. The judgment half is now exposed.

The PM Skills Map, Redrawn for AI

The four senses haven't changed. What counts within each one has.

You're Not Leveraging AI. You're Leveraging a Fast Typewriter.

And the distinction matters far more than you think.