AI platform	Est. active users	Monthly web visits
ChatGPT	1 billion	5.32 billion
Gemini	950 million	1.14 billion
Perplexity	45 million	140.7 million
Copilot	20-33 million	93 million
Claude	18.9 million	968 million

We’re in the era of zero-click searches. AI Overviews allow users to find answers without leaving Google, reducing clicks to organic search results.

Everyone wants to increase their brand mentions and citations in AI answers. But what impact do they actually bring to your business?

You know the importance of getting mentioned and cited by AI answers. But how do these platforms actually choose their sources?

Here are the content types and formats that AI platforms tend to favor.

While AI is helping us do everything faster, there are some concerns regarding hallucination, misinformation, and volatility in AI-generated answers.

Brian is a Content Marketer at Position Digital. Fascinated by the power of words to influence people, he constantly looks for ways to deliver content that speaks directly to the audience’s needs.