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Mattel's Intellivision is back in classic-but-updated form
Atari’s launching a new retro console for the holidays: its one-time console war rival
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Atari just unveiled its latest gaming console, the Intellivision Sprint. Atari is launching the console to celebrate the 45th anniversary of Intellivision, calling the Intellivision Sprint a "modern revival" of the original console.
The Intellivision Sprint features 45 built-in games, including popular titles like Astrosmash, Shark! Shark!, Star Strike, Thin Ice, and Boulder Dash, along with a variety of sports games (Baseball, Chip Shot Super Pro Golf, Soccer, Super Pro Skiing, Tennis, Super Pro Football) and strategy games (B-17 Bomber, Sea Battle, Space Battle, Utopia).
The Intellivision Sprint retails for $149.99, and will be available for pre-order via Atari.com starting Oct. 17. Orders will be shipped out on Dec. 5, making the Intellivision Sprint a smart holiday gift for retro gamers (or gamers who don't want to spend an entire month's rent on a PlayStation 5 or Xbox Series X). The Intellivision Sprint shares the original Intellivision's visual design, but features some modern upgrades like wireless controllers, HDMI output, and a USB-A port.
Originally designed by Mattel Electronics and launched widely in 1980, the Intellivision was originally meant to compete with the Atari 2600, which launched in 1977. This effectively kicked off the first console war — the Intellivision was superior from a technical perspective and boasted better graphics, but the 2600 was cheaper and had a larger library of games.
In fact, Atari and Mattel once ran a series of combative ads, with the latter tapping writer George Plimpton for TV commercials that took aim at the inferiority of the older Atari 2600.
In May 2024, Atari announced that it had purchased the Intellivision brand from Mattel, and even hinted that some new Intellivision games may be in the works. The announcement of the Intellivision Sprint only mentions classic games, however, so if Atari has something new up its sleeve, we've yet to hear about it.