How to showcase your products across Google

Learn how to add, optimize, and promote your products across Google Search, Maps, YouTube, and more with Merchant Center.

step 1

Create your Merchant Center account

Provide basic information about your business like its name, phone number, and website.

step 2

Add your products to Google

Once you add your product information to Merchant Center, your products can appear organically when customers search for products or businesses like yours on Search, Maps, and more.

step 3

Get personalized insights

Get tailored insights on top products and pricing to meet demand, manage inventory, and boost sales effectively.

step 4

Boost sales with paid ads

When you’re ready, you can further promote your products with Performance Max, our powerful advertising campaign tool that uses Google AI to reach the right customers at the right time to drive greater reach and more sales. You stay in full control of your budget and only pay when someone engages with your ad.

Promote your products across Google with Merchant Center

Driving in-store sales is simple with a free Merchant Center account.