Run your experiments depending on what you are looking to achieve, such as directing a user to perform a certain action such as clicking a button or increasing the time spent on a page so you can tie your testing to conversion, revenue or SEO goals.

With visual charts and graphs, you can easily see which version is outperforming the other based on real user behaviors and preferences, and use that data to make sure you are publishing the content that has a proven and positive impact.

Since A/B testing is part of your core workflow, not a separate application, once you figure out what the winning experience is, you can promote it to production and start delivering the content that directs your audience into taking the actions that meet your goals.

Continue to iterate on your content by running multiple experiments across your pages, to ensure you are continuously improving your page content and layouts to optimize conversions and deliver the best possible user experience.

Using the dotCMS no-code layout editor, marketers can design different versions of layouts, copy, images and CTAs, across all of their channels and languages so they can stop second guessing which experience resonates the most with your audience.