- The random-content-discovery tool StumbleUpon is shutting down June 30.
- It'll be replaced by Mix.com, a similar service that brings you to content you might be interested in.
The content-discovery service known as StumbleUpon is shutting its doors on June 30, according to StumbleUpon founder Garrett Camp, writing on Medium on Thursday. Camp is perhaps best known for another company he cofounded: Uber.
StumbleUpon will be moving to Mix.com, a similar content discovery service with more features, and that's more widely available on different web browsers and mobile devices. All StumbleUpon accounts will be moved over to Mix.com.
Some 40 million users, including myself, may have fond memories of stumbling through the internet by incessantly clicking the "Stumble" button — which you could add as an extension on the Firefox web browser. Every time you clicked the Stumble button, a new website would load. Often, you'd be surprised and interested in what you stumbled upon. And if you weren't interested, you'd click the Stumble button again to see what would come next.
The mystery of what would come next was arguably the best part of StumbleUpon.
It was a great tool for stumbling on to products, websites, topics, forums, memes, and GIFs that you never would've found without clicking the Stumble button.
At one point, I thought I'd stumbled through the entire internet — at least in the interest categories I signed up for while setting up my StumbleUpon account.
I started to double and even triple up on content and sites I'd already stumbled on.
Mix.com aims to bring content from topics you're interested in all into one place, much like an aggregator.
But there's less mystery as all the content you'd normally stumble on is displayed for you to browse through.
Still, it's a more efficient way of getting content on topics you're interested in.
Rest in peace, StumbleUpon.
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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
- Phones, including the iPhone, Google Pixel, and Samsung Galaxy models
- Phone accessories, including charging cables, phone cases, and protection plans
- Smartwatches, including the Apple Watch, Galaxy Watch, Pixel Watch
- Mobile carrier plans, including major carriers and MVNOs
- Tablets, including iPads and Galaxy Tabs
- Laptops and computers, including MacBooks and Windows models
- Computer accessories, including mice, keyboards, and monitors
EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.