Substack is an online publishing platform for subscription newsletters. You can move your newsletter content, subscribers, and media from Substack to WordPress.com.
In this guide
Why move your newsletter to WordPress.com
Moving your newsletter to WordPress.com gives you more control over your content, your audience, and how your site grows. Here is what you get:
- Own your audience and content. Your posts, subscriber list, and data belong to you, and you can export them at any time.
- Keep more of your revenue. Start for free, add paid subscriptions when you’re ready, and lower your transaction fees by upgrading your plan.
- Customize your brand. Choose from thousands of themes and adjust colors, fonts, and layouts on your newsletter landing page.
- Grow beyond a newsletter. Expand into a full website with a store, online courses, memberships, or a podcast on the same site.
- Reach new readers. Built-in SEO and the WordPress.com Reader help people discover your work.
- Send with confidence. WordPress.com delivers millions of newsletter emails every day.
Import your Substack content and subscribers
You can import your content and subscribers with the built-in Substack importer. To get started, go to Tools → Import → Substack.
For step-by-step instructions, follow these guides: