I made a DEI team, and now everyone hates DEI
I founded a DEI team for our company. About a year and a half ago, I felt so proud of this accomplishment — after campaigning for it and working together with my dev team lead, and making a case to the whole management team, we were approved for starting a DEI team with its own budget. I thought this was a great step for a relatively small company — a way to make diversity, equity & inclusion a part of our DNA, a part of our ‘normal’ rather than an afterthought. It would allow us to tackle diversity from the get-go, making sure that our employee demographics would match up with our worldwide clients and ambition. Diverse companies boost employee happiness, cooperation, and overall profitability. The statistics are pretty clear on that. Or, they were.
But in recent months, I became aware that ‘DEI’ is used as a slur in conservative circles, something to fear and hate, going the same route of appropriating progressive language to corrupt it into a symbol to bash and mock, like ‘woke’. Tale as old as time, but accelerated by social media. For a certain chunk of the population, DEI is now synonymous with something bad. And now a report has come out that ties DEI with negative outcomes for company culture, too.
I made a DEI team… but was it a mistake? Can I hold on to this accomplishment, or should I change course?