Google has just announced via tweet that it’s integrating Facebook Page updates into its real-time search results. Google first revealed that this was coming back in December, when it first started including real-time data in its search results. Other data sources for Google’s real-time results include MySpace and Twitter.
The only problem with the new addition is that Facebook is only granting Google access to updates from its 3 million Pages, which are generally for celebrities, politicians, brands, and local businesses — not your average Facebook user. That information could occasionally be useful, but the power of real-time search comes from having a large number of contributors. Facebook has a huge amount of data from its 400 million active users, but it isn’t sharing most of that with Google. Instead, it’s only granting full acess to user updates to Bing (though that isn’t live yet). Bing will still only be getting status updates that are shared with “Everyone“, but with its recent privacy overhaul in December, Facebook ensured that it would have far more of those than it used to.
Unlike Twitter, which is reportedly making money off of its search deals with Bing and Google, Facebook isn’t charging the search engines for its data. According to Danny Sullivan at Search Engine Land, Facebook is giving away the status updates because they may drive more people back to the social network.
Here’s a sample of some of the updates you can get from Facebook Page updates:
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Jason Kincaid is a writer, tech pundit, on-screen video guy, and occasional conference host with ambitions of getting into comedy.
Before becoming a cliché, Jason worked as a writer at TechCrunch from 2008-12, spanning some of the site’s most formative years. There, he wrote over 3,000 posts, met with countless entrepreneurs, and interviewed key figures including FCC Chairman Julius Genachowski, Senator Al Franken, Google VP (and now Yahoo CEO) Marissa Mayer, Facebook CEO Mark Zuckerberg, Dropbox CEO Drew Houston, and many others. He was the cohost of the weekly-ish talk show OMG/JK and the co-creator and host of TC Cribs.
Drawing on his experience at TechCrunch, in late 2014 he published his first book: The Burned-Out Blogger’s Guide to PR.
He has appeared on CNBC, BBC America, NPR, and G4, moderated several panels at SXSW, regularly serves as the emcee of the Startup Battlefield portion of TechCrunch’s Disrupt conference, and recently played himself on the hit HBO show, Silicon Valley.
He attended UCLA, graduating with a BS in Biology and a minor in Society and Genetics.