Accessibility conformance evaluations: some love them, some hate them. For most of us, from government to private sector, they are an essential part of how we understand accessibility. When done well, they can make monitoring easier, and help product teams fix accessibility problems faster. In this presentation, we’ll look at different ways to do better evaluations, including tips you can apply today and possible future changes to the W3C’s (non-normative) Website Accessibility Conformance Evaluation Methodology.