SLANT
SLANT
We build brands. We fix them. We stay until they win.
Strategic marketing leadership for consumer brands ready to scale, not quite ready, or still figuring it out. We find the win, then stay until it's real.
Let's talk New — The Brand Size-Up: a $499 brand diagnostic in 2 daysEmbedded Leadership
Your CMO, without the full-time hire. We embed with your team, report to leadership, manage agencies, and own the growth strategy until the job is done.
Finding Whitespace
Where's the gap in the category? What do people actually want? We find the positioning that gives you room to win, then build the brand around it.
Getting On Shelf
Broker networks, buyer meetings, distribution strategy. We've sat across from Costco buyers and lived to tell the tale. Your product deserves shelf space. We help you earn it.
Building What's Next
New products, line extensions, category creation. We don't just advise. We champion the ideas that need championing and stay until they exist.
$100M+
Brand revenue generated
30,000+
Retail locations reached
17
Years building brands
0
Unintended bad puns
"Slant performed a market analysis to confirm our desire to be the first organic frozen potato company in Canada... This opened a national opportunity that was not possible in the conventional arena. We have invested in our own production facility and are now growing in the US market as well."
Robert Hanzek, Gold Rush Frozen Foods
Creations Foods
Took over as fractional CMO for a food manufacturer losing six figures monthly. Turned it profitable in under a year, in a declining market. Spearheaded the Aw Yeah brand launch, led acquisition of High Key snacks, and shifted the company from white-label co-man into a brand portfolio business.
Turnaround Brand Portfolio Acquisition
Moon Cheese
From zero to nationwide in four years. Led the team that took Moon Cheese from concept to distribution across Starbucks, Costco, Target, Whole Foods, and Kroger. Steered through multiple crises to keep it alive and growing.
Brand Creation Go-to-Market Turnaround Sales
Gold Rush Organic
From one regional SKU to national distribution. They asked for a rebrand. I found whitespace in organic frozen potatoes and helped them own the category.
Strategy Packaging Category Creation
Rogers Foods
Unifying a heritage brand across flour and oats. Created a cohesive design system for this 60-year Canadian brand, resulting in 25% sales growth and expanded distribution across Canada.
Brand Refresh Design System Sales Growth
Moon Cheese: Space Spice
Turning up the heat on a beloved snack brand. Developed the strategy and design direction for Moon Cheese's spiced flavor line extension, from concept through packaging design.
Brand Strategy Packaging Line Extension
Aw Yeah
Built this brand from scratch at Creations Foods. Championed the concept, aligned shareholders and leadership, coordinated R&D, ops, and agencies to bring a new indulgent snack line to market.
Brand Creation Innovation Go-to-Market
What clients say
"Slant was integral to the successful development of an appropriate in-depth branding strategy for our dried cheese snack product. They utilized our product's unique characteristics to develop effective messaging, packaging and an online marketing strategy to ensure that consumers recognized our product as being all-natural, 100% cheese via a memorable concept."
Brent Charleton CEO (Former VP Corporate Affairs), EnWave Corporation / Moon Cheese
"Slant was a pleasure to work with and they helped us strategically re-launch our brand. Their professional approach helped us define our brand values and objectives and the final designs totally delivered above expectations. We are proud to have Slant as our brand partner."
Brad Duggan National Sales Manager Canada & USA, Rogers Foods
"Slant was critical in helping Rocket take its branding to the next level. The new packaging has been well received by industry and we expect greater acceptance as we move forward. We are very impressed with the design team at Slant, they delivered a great product within our budget and on schedule."
Jas Bains Founder & President, Rocket Foods
"I would say that Slant nailed the concept we were looking for, it was awesome working with you guys and we will definitely bring any future projects to you!"
Sanjay Sundar Owner, Sanjay's Foods Ltd
"Slant performed a market analysis to confirm our desire to be the first organic frozen potato company in Canada. There was a redesign of all packaging and logo to differentiate us from everyone. This opened a national opportunity that was not possible in the conventional arena. We have invested in our own production facility and are now growing in the US market as well!"
Robert Hanzek Gold Rush Frozen Foods Inc.
Slant is led by Brady Whitteker, a brand strategist with 17 years building consumer brands. He led the team that took Moon Cheese from initial prototype to national retail success, landing it in Costco, Target, Whole Foods, and every Starbucks in North America. He's turned around brands losing six figures a month, brought them to profitability, and done it more than once.
Our deepest experience is in food and CPG: launches, turnarounds, scale-ups. But the strategic thinking is transferable. We've also built award-winning software, designed interactive installations, and shaped brands far outside the grocery aisle. We're most useful when the problem is ambiguous and the stakes are real.
We don't hand off a strategy deck and disappear. When we take on a brand, we're in the room: making decisions, directing agencies, shaping every detail from pricing to packaging. The finished product has our fingerprints all over it, even when specialists execute the final pixels.
We also run Logic & Form, an interactive studio that builds award-winning software and digital experiences. For strategic work, we bring in best-in-class talent as needed and stay involved until it ships.