The latest thinking on web performance craft and culture from the Shopify Performance team.
Your Performance Resource
Whether you're new to web performance or a seasoned developer, this is your hub for learning. We cover core concepts, testing techniques, and what's new in the world of web performance especially for Shopify merchants, theme developers, app partners, and more.
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We created a page with content just for you including all the fundamentals you need to better understand and measure performance.
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Articles from Shopify Experts
Our blog is dedicated to the latest techniques and best practices for making your storefront fast.
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Meet the Experts
Learn more about the Shopify engineers and consultants behind the content and where to find them on the internet.
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We help both merchants and partners achieve better web performance. Whether you need help with a custom storefront, optimizing a theme, improving an app, or learning web performance fundamentals, we're here to help.
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Improve your LCP with Liquid's new video_tag la...
Dan Gayle
Chrome now supports native loading="lazy" on video elements, and Shopify's video_tag filter sets it automatically for videos further down the page. It's fully rolled out. Here are the real-user results...
Improve your LCP with Liquid's new video_tag la...
Dan Gayle
Chrome now supports native loading="lazy" on video elements, and Shopify's video_tag filter sets it automatically for videos further down the page. It's fully rolled out. Here are the real-user results...
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